Friday night saw the fifth edition of exchange4media’s Indian Digital Media Awards (IDMA) 2014. This year’s edition was sponsored by Vserv.mobi and was held at the ITC Grand Central in Mumbai. In all, more than 80 awards were given away across 40 categories with Interactive Avenues, Grey Digital and IBS among the big winners.
We spoke to some of the winners and here is what they had to say.
Suveer Bajaj, Co-founder and Director (Operations), FoxyMoron:
“This is the third year we have been at the IDMA and the Awards keep getting bigger every year. It feels great that the industry is recognising the great work that agencies are doing and we feel great winning the gold in the Social Media category. We are happy to celebrate the great work that we as well as other agencies have been doing.”
Shekhar Banerjee, SVP & Head, Madison Pinnacle:
“IDMA is a very interesting platform. This was the first time we had entered it. It was very exciting to see the great range of work, though we saw a lot of similar entries in some categories, but the work was superb. We won three awards and are especially proud of the “Songs of Sisters” campaign which we did for Cadbury, because this was a real-time campaign done just a day before Raksha Bandhan. We dominated the entire weekend with this property and it was direct to business and gave us the desired ROI on it.”
Sanjay Mehta, Co-CEO of Social Wavelength:
“It is a great initiative. As usual, the companies who have been pioneering in the space of social media and some of the brands are ones that I admire a lot. Personally, it has been a good day for us. We have won a couple of awards. What was interesting was that this year we won in two new categories – one is mobile applications and the other one was in social listening. The second one especially is important because social listening is very critical in today’s age and to be recognised for it feels absolutely fantastic.”
Pritesh Angane, Associate Account Director, Grey Digital:
“It was a thrilling experience and nothing gets better than winning as ‘Team Grey’. It is a laurel that we collectively celebrate and a memory I will personally cherish.”
Shubha George, CEO, Red Fuse Communications:
“Complex challenges need the most innovative solutions. In India, location-based targeting has been used to primarily target people in the metros and has almost always used text messaging or WAP banner. This was the very first time in India a brand had used location-based voice communication and that too to a roaming rural subscriber. Being recognised and awarded on platforms only encourages us to push the limits and strive for more innovations.”
Viswanathan Ganesan, Senior Vice President, Red Fuse Communications:
“Winning Agency of the Year is a great recognition for the impactful mobile work that Red Fuse has been consistently doing for Colgate in the mobile digital medium. Getting an award from a body, which is the voice of our industry, is really satisfying. It was a great experience; the energy in the Awards hall was palpable. The depth of sub-categories showed how well IDMA really understands the digital medium.
Avinash Jhangiani, SVP, Head - Digital & Mobility, PHD India:
“This recognition from IDMA means that our internal digital agency structure and partner collaboration is working. More importantly, we are delighted to see some of our best work – where we leveraged converging trends in video, social and mobile to create brand love for Unilever – win awards on such a prestigious platform like IDMA. And when the client wins, we win!”