Digital media has created a huge opportunity for brands and organizations to use social media for business growth. To explore tangible business performance of social media on digital platforms, exchange4media is hosting TO THE NEW Digital Roundtable in Gurgaon today.
The theme of the conference will be ‘Social for Business,’ and the panel will discuss six focus areas to make this a reality—marketing, sales, support and service, product and innovation, collaboration and customer experience.
Industry veteran, Atul Hegde, CEO, Ignitee Digital (a TO THE NEW group company), will be moderating the event. In a career spanning 17 years, Hegde has had highly successful stints at leading advertising agencies in the country. “The penetration of social media across all demographics of consumers has created a huge opportunity for brands and organisations to use social media for business. The ‘Social for Business’ platform is aimed at bringing together digital thought leaders in India to explore using social media beyond advertising, as brands seek to become more relevant to the social and mobile first consumer,” remarked Hegde.
The panel includes Shreya Shivangi from LG India, Shashank Saksena of Max Bupa, Deepak Taneja of Nokia, Rahul Taneja from Philips, Shikher Gupta from Videocon, Navninder Singh of Akzo Nobel, Ankush Manchanda from Bacardi, and Kanika Mittal from Reebok.
The panelists will discuss social media strategies to grow business and strategic areas in which brands can plan to integrate social media in the next six months. The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technological challenges in adopting social media and social CRM and leveraging social analytics.
TO THE NEW is one of Asia’s leading specialists in SMACK Services—Social, Mobile Analytics, Content and Knowledge. TO THE NEW delivers integrated digital solutions to help clients connect with social and mobile first consumers and drive tangible business performance. TO THE NEW’s SMACK effect is backed by its ‘Centers of Excellence’ in Analytics led by ThoughtBuzz, Digital Marketing by Ignitee, Social, Local and Mobile by Techsailor, Content by Tangerine Digital and Technology by IntelliGrape. TO THE NEW employs over 600 people across Singapore, Manila, Kuala Lumpur, Jakarta, Mumbai, Delhi, Chennai, Dubai and Guangzhou.