Despite various setbacks in the last two years, the Indian media and advertising industry has grown at a phenomenal pace. New titles, new channels and expansion plans of media players continued all of last year, adding more action to the space. Given this growth, and the need gap for a serious news portal that covered the developments of the Indian media industry in Hindi language, the exchange4media Group has decided to launch a Hindi news website, samachar4media, that would focus on the Indian media, advertising & marketing industry.
The Group is targeting mid-February 2010 to launch the portal. This launch also marks completion of 10 years of the Group’s flagship offering, exchange4media.com.
Speaking on the rationale behind launching a Hindi website, Anurag Batra, Chairman & Editor-in-Chief, exchange4media Group, said, “The exchange4media Group has been a pioneer of many new initiatives in the Indian media and advertising for information and coverage of the space and its various stakeholders. We have completed 10 years, and this is our way to give back to the industry and include it in our celebrations.”
Batra also explained that the Indian media industry in the present scene witnessed an imbalance of sorts, where despite the market share of Hindi media, the advertising revenues were skewed towards English media. He said, “I had met someone who was contesting for the last Lok Sabha elections, and he explained it best. He had told me that we want to be seen in English media because Madam reads it, but we have to be in Hindi media if we want to win the election. And this is the ground reality. But despite this, the market realities are different. I believe this is a growing space, and we would want to bring this closer to the Indian media and advertising professionals.”
The exchange4media Group is the leading news player in the Indian media, advertising and marketing space. In addition to exchange4media.com, the Group publishes the weekly ‘impact’, and a monthly marketing magazine ‘Pitch’.