Top Story


Home >> Digital >> Article

exchange4media Group launches Hindi media & ad news portal

Font Size   16
exchange4media Group launches Hindi media & ad news portal

Despite various setbacks in the last two years, the Indian media and advertising industry has grown at a phenomenal pace. New titles, new channels and expansion plans of media players continued all of last year, adding more action to the space. Given this growth, and the need gap for a serious news portal that covered the developments of the Indian media industry in Hindi language, the exchange4media Group has decided to launch a Hindi news website, samachar4media, that would focus on the Indian media, advertising, marketing and PR industry.

The exchange4media Group launched on February 15, 2010. This launch also marks completion of 10 years of the Group's flagship offering,

Speaking on the rationale behind launching a Hindi website, Anurag Batra, Chairman & Editor-in-Chief, exchange4media Group, said, “The exchange4media Group has been a pioneer of many new initiatives in the Indian media and advertising for information and coverage of the space and its various stake holders. We have completed 10 years, and this is our way to give back to the industry and include it in our celebrations.”

Batra also explained that the Indian media industry in the present scene witnessed an imbalance of sorts, where despite the market share of the media, the advertising revenues were skewed towards English media. He shared, "I had met someone who was contesting for the last Lok Sabha elections, and he explained it best. He had told me that they wanted to be seen in English media because Madam reads it, but they had to be in Hindi media if they wanted to win the election. And this is the ground reality. But despite this, the market realities are different. I believe this is a growing space, and we would want to bring this closer to the Indian media, advertising, marketing and PR professionals."

In the run-up to the launch, organised a roundtable on February 5 to discuss the ‘Future of Hindi Media in India’, wherein industry luminaries like Shravan Garg, Group Editor, Dainik Bhaskar; Paresh Nath, Group Editor-in-Chief, Delhi Press Publications; Shashi Shekhar, Editor-in-Chief, Hindustan, Kadambini & Nandan; Anindo Chakraborty, Managing Editor, NDTV India; Arun Sharma, GM - Media, Bharti Airtel; Maheshwar Peri, Publisher & President, Outlook Group; Satyajit Sen, CEO, ZenithOptimedia; and Sameer Kapoor, CEO, NDTV India, discussed the topic in detail and shared insights.

Another media roundtable took place on Feburary 12 to discuss ‘The Business Challenges being faced by Hindi Media’ in New Delhi. AS Raghunath, print media brand consultant; Silesh Sharma, Bureau Chief, Lokmat Samachar; Satveer Kataria, Vice President, Haribhoomi; and Sunil Mutreja, Marketing Head & Vice President, Amar Ujala, were in the panel of speakers.

The exchange4media Group is the leading news player in the Indian media, advertising and marketing space. In addition to, the Group publishes the weekly ‘impact’ and monthly marketing magazine ‘Pitch’, besides two consumer magazines in the domain of real estate and franchising – ‘Realty Plus’ and ‘Franchise Plus’, respectively.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...