Despite various setbacks in the last two years, the Indian media and advertising industry has grown at a phenomenal pace. New titles, new channels and expansion plans of media players continued all of last year, adding more action to the space. Given this growth, and the need gap for a serious news portal that covered the developments of the Indian media industry in Hindi language, the exchange4media Group has decided to launch a Hindi news website, samachar4media, that would focus on the Indian media, advertising, marketing and PR industry.
The exchange4media Group launched samachar4media.com on February 15, 2010. This launch also marks completion of 10 years of the Group's flagship offering, exchange4media.com.
Speaking on the rationale behind launching a Hindi website, Anurag Batra, Chairman & Editor-in-Chief, exchange4media Group, said, “The exchange4media Group has been a pioneer of many new initiatives in the Indian media and advertising for information and coverage of the space and its various stake holders. We have completed 10 years, and this is our way to give back to the industry and include it in our celebrations.”
Batra also explained that the Indian media industry in the present scene witnessed an imbalance of sorts, where despite the market share of the media, the advertising revenues were skewed towards English media. He shared, "I had met someone who was contesting for the last Lok Sabha elections, and he explained it best. He had told me that they wanted to be seen in English media because Madam reads it, but they had to be in Hindi media if they wanted to win the election. And this is the ground reality. But despite this, the market realities are different. I believe this is a growing space, and we would want to bring this closer to the Indian media, advertising, marketing and PR professionals."
In the run-up to the launch, samachar4media.com organised a roundtable on February 5 to discuss the ‘Future of Hindi Media in India’, wherein industry luminaries like Shravan Garg, Group Editor, Dainik Bhaskar; Paresh Nath, Group Editor-in-Chief, Delhi Press Publications; Shashi Shekhar, Editor-in-Chief, Hindustan, Kadambini & Nandan; Anindo Chakraborty, Managing Editor, NDTV India; Arun Sharma, GM - Media, Bharti Airtel; Maheshwar Peri,
Publisher & President, Outlook Group; Satyajit Sen, CEO, ZenithOptimedia; and
Sameer Kapoor, CEO, NDTV India, discussed the topic in detail and shared insights.
Another media roundtable took place on Feburary 12 to discuss ‘The Business Challenges being faced by Hindi Media’ in New Delhi. AS Raghunath, print media brand consultant; Silesh Sharma, Bureau Chief, Lokmat Samachar; Satveer Kataria, Vice President, Haribhoomi; and Sunil Mutreja, Marketing Head & Vice President, Amar Ujala, were in the panel of speakers.
The exchange4media Group is the leading news player in the Indian media, advertising and marketing space. In addition to exchange4media.com, the Group publishes the weekly ‘impact’ and monthly marketing magazine ‘Pitch’, besides two consumer magazines in the domain of real estate and franchising – ‘Realty Plus’ and ‘Franchise Plus’, respectively.