Social networking has caught on in a big way in India, and is now increasingly being tapped by marketers and advertisers, too, to connect with a growing ‘networking’ population. In order to understand social networking indepth, exchange4media.com and Blogworks.in have jointly initiated the India Social Media Summit 2009, which attempts to capture insights into the impact of this medium. The Summit, presented by BigAdda.com, will be held in Mumbai at the Taj Lands End on March 27, 2009. The sponsors for the Summit include July Systems, Encompass and Pitchh.com.
The Summit will address issues such as social media opportunities in
India, how marketers can use social media and achieve ROI, whether
there is a critical mass or whether social media is an elitist
phenomenon, and whether media planners have understood and invested
enough in social media. Apart from this, the event will also unveil
the ‘Social Media Report’, which attempts to capture insights into
what kind of impact people perceive this medium to hold, what kind of
tools are favoured, whether people are willing to spend money, and
tried to gain an insight into what kind of trends are emerging in this
arena. Rajesh Lalwani, Founder & Director, Scenario Consulting Pvt Ltd
- Pitchh.com; Blogworks will be presenting the study
Among those presenting case studies and those on the panel include Suhel Seth, Managing Partner, Counselage; Prasad Narasimhan, CMO, Virgin Mobile; Parminder Singh, Business Head, Google India; Hari Krishnan, Country Manager, MySpace India/ Fox Interactive Media; Shivanandan Pare, COO, Bigadda; Atul Hegde, CEO, Ignitee; Dina Mehta, Managing Director, Mosoci; Faisal Farooqui, CEO, Mouthshut.com; Mahesh Murty, Founder & CEO, Pinstorm; Raj Singh, Executive Director, Active Media Techonolgy; Raj Nayak, CEO, NDTV Media; Lloyd Mathias, CMO, Tata Teleservices; Ajay Kakar, CMO - Financial Services, Aditya Birla Group; Ratish Nair, Co-founder, Interactive Avenues; Rajesh Reddy, Co-founder and CEO, July Systems; Ashish Mehrotra, Senior Vice President - Corporate Development & HR, Rediff.com India Ltd;
Sunil R Nair, CEO and Founder, Nautanki.tv Networks Pvt Ltd; Krishna Kumar, Editor, Dare magazine; Sandip Tarkas, President - Customer Strategy, Future Group; Karl Gomes, National Creative Director - Digital, Rediffusion Y&R; Leroy Alvares, Country Head, Tribal DDB India; Sidharth Rao, CEO, WebChutney; Beerud Sheth, Co-founder & CEO, Webaroo Technology India Pvt Ltd; and Ashwini Sangla, CEO, Genesis Burson-Marsteller.