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Everything boils down to measurement & RoI: Preetesh Chouhan

Everything boils down to measurement & RoI: Preetesh Chouhan

Author | exchange4media News Service | Saturday, Jul 06,2013 8:13 AM

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Everything boils down to measurement & RoI: Preetesh Chouhan

Just as television has TRPs, a similar model is on the anvil for online video content. Several agencies are working on a GRP kind of model, says the VP, APAC, Vdopia More

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