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Eureka Forbes appoints Quasar as its digital AOR

07-December-2009
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Eureka Forbes appoints Quasar as its digital AOR

Quasar’s Mumbai team has bagged the digital account for Eureka Forbes, a company that offers water purification systems, vacuum cleaners, and air purifiers. The account size is pegged at over Rs 2 crore. As the digital AOR, Quasar will be responsible for the complete range of digital responsibilities, which includes SMO, SEO, ORM, website, online media planning and buying, etc.

exchange4media has also learnt that 14 agencies were in the fray for the business, going through four rounds with each round leading to narrowing down of the list. The brief issued by Eureka Forbes was to create an all encompassing strategy for the brand. There was no digital AOR prior to Quasar’s appointment and the appointment is said to reflect the company’s serious approach towards its digital media and creative strategy.

Confirming the development to exchange4media, Moneka Khurana, Business Director (West), Quasar, said, “Eureka Forbes Ltd is the latest big win from us. The uniqueness being that it is an end to end digital business acquisition, wherein Quasar will be responsible for the complete gamut of digital responsibilities - SMO, SEO, ORM, Online media, website and the works.”

Quasar (West) handles Sharekhan, Lodha Group, and Web18, to name a few, while Microsoft, Apollo DKV, and Monster are some of the leading clients handled by Quasar’s north team.

Khurana further said, “Our ability to provide end to end solutions, coupled with learnings from existing clients like Web18, Sharekhan, and Kingfisher, to name a few, being handled by the Mumbai team will enable us to transform Eureka into a case study for its category in the digital space. Eureka would pave the way for learning about a very unique and exciting category.”

Marzin Shroff, CEO (Retail), Eureka Forbes Ltd, said, “We are happy to assign our digital responsibility to Quasar. The digital medium is the medium of the future, and Eureka Forbes would like to replicate its ‘offline’ success on to the ‘online’ platform. We feel that Quasar is the right partner as they offer end-to-end solutions and we are happy to add them to our long list of ‘friends for life’.”

Sandeep Singh, Business Head, Brand and Media Solutions, Quasar, stated, “We are delighted with the partnership of two leaders in respective categories and as we have complete ownership of the business on the digital front that will allow us to leverage Quasar’s 360 degree capabilities to the maximum. We are excited to seek an opportunity to work with EFL after a long drawn pitch process and look forward to this partnership.”

Quasar is one of India’s leading digital media and e-business services companies offers a comprehensive range of specialist digital services including digital media, creative, e-business solutions, search marketing and optimization, mobile marketing, e-commerce, social media and eCRM among others. Quasar, incubated by StudioSmile is a part of WPP – the largest marketing communications group in the world. Quasar’s offices are located in New Delhi, Mumbai and Bangalore.

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