Top Story


Home >> Digital >> Article

Essel group launches daily e-lottery

Font Size   16
Essel group launches daily e-lottery

Ultra Entertainment Solutions Private limited, part of the Rs. 4500 crore Essel Group has launched India's first Round the Week online lottery Lucky 3 that gives an opportunity to win prizes every day.

Ultra Entertainment has got an exclusive 5 year license to operate Karnataka government's Lucky 3 online lottery that is accessible in all the 14 lottery playing states through the terminals of Playwin Infravest which has been appointed Infrastructure and marketing providers.

Lucky 3 is an exciting weekly lottery that gives lottery an opportunity to win prizes all through the week. The game priced at Rs. 10 comprises a playslip, which allows the player up to 5 panels. Any player can play 1,2, 5 or 10 games on each panel. Prizes can be won in the denomination ranging from Rs. 450 onwards. The draw for Lucky3 is held in Bangalore and telecast on Zee Network between 10.30 and 11 pm.

Ultra Entertainment will invest Rs. 337 crores in the first year and set up 10,000 retail outlets across the country besides promoting and marketing e-lottery through Playwin.

The Lucky 3 lottery is to be run on profit sharing between the Karnataka government and Ultra Entertainment, which as committed a total revenue of Rs. 1096 crore in 5 years. Ultra Entertainment has furnished bank guarantee to the Karnataka government against the minimum assured revenue.

Lucky 3 is the third online game launched by Essel Group after Sikkim government's Super Lotto and Thunder Ball games. The group is now in the process of launching Maharashtra government's online lottery game.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively