Essar Hypermart, India’s first steel retail chain, has signed Ignitee Digital Solutions as its official online creative and media agency. Ignitee will be working towards developing an engaging and sustained presence for the brand using the online medium.
Ignitee will be responsible for all the online media communication for Essar Hypermart including awareness, social media and search engine optimisation. Essar Hypermart has over 600 outlets across the country.
Speaking on the occasion, Girish Rao, CEO, Essar Hypermart, said, “With constantly changing customer preferences, the need is to communicate regularly cannot be over-emphasised. Hence, going forward, online communication will play an important role in reaching out to our potential and existing customers effectively. We are confident that the expertise of Ignitee Digital Solutions as our official online partners will prove beneficial to attain greater heights in future.”
Shankar, COO, Ignitee Digital Solutions, said, “With the talents back at Ignitee, we ensure that our clients are well-positioned in the online space, which in turn will add value to their business. I am excited about our association with our clients and our continuous efforts to provide more value to them.”