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ESPN-STAR Sports launches mobile content service, Star Sports Mobile, with focus on soccer

11-December-2007
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ESPN-STAR Sports launches mobile content service, Star Sports Mobile, with focus on soccer

ESPN Star Sports has introduced Star Sports Mobile, a mobile content service that is an extension of Mobile ESPN that was launched across multiple markets in Asia Pacific in May 2006. The new service will feature exclusive Arsenal and Liverpool Football Club content along with many other innovative features. It is available through WAP and can be downloaded from www.espnstar.com.

Star Sports Mobile will be available across all mobile service providers, and the cost of downloading will be operator-specific. The service will provide goal and match video highlights, archive video clips, video interviews with players, club ring tones from leading football clubs like Arsenal and Liverpool, wallpapers of players and STAR Sports presenters, and Java Games. It will also include video highlights covering opinions, instructional tips and the latest online game reviews from Star Sports programmes like ‘Ace by Sony Ericson’, ‘Engine Block’, ‘Golf Focus’, ‘Game’ and ‘Top Corner’.

Manu Sawhney, Managing Director, ESPN Star Sports, said, “As Asia’s leading sports broadcaster and content provider, we are focused on serving the fan any time, any place via any device, and Star Sports Mobile is our latest product that will transform the way fans experience and consume sports through entertaining and engaging content. We recognise that sports fans are not a homogenous audience, and thus we have worked towards developing different kinds of offerings for different sports fans across platforms. The new Star Sports Mobile complements our Mobile ESPN offering launched last year. The potential for STAR Sports Mobile is enormous noting the evolving trends in sports viewing, and we are confident that sports fans will welcome this new offering.”

Adrian Ford, Commercial Director, Arsenal, said, “Arsenal Football Club enjoys a huge fan base in Asia, and we are excited to work with ESPN Star Sports to reach out to our fans and provide them with another way to be part of our Club. There is an enormous potential for this interactive mobile platform to reinforce fan loyalty.”

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