Top Story


Home >> Digital >> Article

ESPN-STAR Sports forays into mobile VAS with Mobile ESPN

Font Size   16
ESPN-STAR Sports forays into mobile VAS with Mobile ESPN

ESPN-STAR Sports on Tuesday announced the launch of Mobile ESPN, marking its entry into the mobile value added services (VAS) domain in India. Besides information on cricket, the specialised feature service will have latest updates from international soccer matches, Sportscenter news, exclusive interviews and sports schedules.

The new service will be available on major telecom networks such as Hutch, Airtel, Idea, BSNL, etc. from November 15, 2006. Mobile ESPN will be a 360-degree sports service, covering every possible game in all possible formats – voice, video, text and SMS in multiple languages.

R C Venkateish, Managing Director, ESPN Software (India) Pvt Ltd, said, “Mobile ESPN will offer fans unique sports content on their cell phones. Globally, Mobile ESPN has defined a new wireless category. Accordingly, we are positioning this service around the promise that life will never get in the way of sports again.”

The service would initially be available in Hindi and English languages. Regional languages would be added in six months’ time. The marketing plan involves strong on-air push during all the live content, seamless integration with all programmes. ESPN-STAR Sports is investing Rs 40 crore on marketing and is planning a contest to drive the short code 3776.

Prices range from Rs 50 to Rs 100 for a month’s access for any of the specific services. Customer can also avail services on Pay per Use basis based on regular telecom tariffs for such services.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO