ESPN STAR Sports has announced specialised value packs for mobile users with its feature service ‘Mobile ESPN’. The specialised packs have been designed for the sports enthusiasts in India and will provide customised packages for regular updates on cricket, international soccer, English Premier League and sports news in voice and SMS formats.
Riding on the growing penetration of mobile telephony, as well interest of the Indian youth in varied sports like cricket and soccer, Mobile ESPN is targeting 10 million subscribers by 2012. Mobile ESPN is currently available on Airtel, Hutch and BSNL networks.
Announcing the launch of special packs, Sricharan Iyengar, Head-New Media Business, ESPN STAR Sports, said, “Mobile ESPN is targetted to be the home of sportlovers across India. Our mandate is to deliver the latest sports news, information updates, analysis and statistics to sports fans anytime and anywhere.”
“There is a huge market to be tapped as there is a growing audience for sports like soccer and tennis. But cricket still remains the most popular game in the country. With the expertise and experience of ESPN, we are uniquely positioned to exploit this market. The launch of specialised value packs is a part of our strategy to provide sports’ fans the latest information on their favourite sport, the way they want it,” added Iyengar.
Mobile ESPN is India’s first dedicated sports service on voice on mobile. To begin with, the service is available in English and Hindi. Mobile ESPN users just have to dial 5053776 and listen to updates and analyses from the world of cricket, reviews, previews and expert views on all the cricketing action across the globe.