ESPN-SPN combine launch multi-sport digital products

ESPN-SPN combine launch multi-sport digital products

Author | exchange4media News Service | Thursday, Jun 02,2016 10:07 AM

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ESPN-SPN combine launch multi-sport digital products

True to its mission to serve sports fans anytime and anywhere, and in line with its long-term collaboration with Sony Pictures Networks India (SPN), ESPN has introduced an exciting new mobile-first multi-sport digital offering in India with the launch of the ESPN.in website and the ESPN app.

 With an emerging multi-sport landscape in India, the new site and app will further reinforce ESPN’s market leadership, authority and expertise in digital media, bringing an elegant, lively and more personal sports experience to Indian and subcontinent fans across mobiles, tablets and computers. ESPN.in site and app will also be carrying rights video content for sporting events from SONY LIV, SPN’s digital streaming platform, and SPN’s new SONY ESPN sports channels. India is the first market outside the United States to see the launch of a localized edition of ESPN’s signature app.

From mainstream sports in India and the subcontinent, to the best of ESPN’s comprehensive coverage of global sports that interest South Asian fans, ESPN.in and the ESPN app will bring fans closer to the games, leagues and athletes they love via world-class digital products.

 Both the site and app will offer the best cricket coverage (powered by ESPNcricinfo), but also give fans a one-stop destination for world-class news, features and videos across sports currently underserved by any digital offering in the region, such as football, hockey, badminton, tennis, Formula 1, kabaddi and more.

 The new ESPN.in and ESPN app brings Indian and subcontinent fans a clean, dynamic presentation for ESPN’s content and storytelling, including scores, news, video, features, stats and more. Additionally, they will feature LIVE streaming video content of select sporting events in collaboration with SONY LIV.

 Speaking about the new digital products, Ramesh Kumar, Vice President, Head of ESPN India and South Asia said, “ESPN has a strong connection with fans in India and around the world because we are fans ourselves, driven by a similar obsession for sports. The launch of our multi-sport products showcases our digital leadership and offers sports fans outstanding news, features and video experiences around top sports of interest to Indian fans. They also provide the perfect complement to our television collaboration with Sony Pictures Networks India as well as reinforce ESPN’s signature ‘Game around the Game’ analysis across platforms”.

While Uday Sodhi, Executive Vice President & Head, Digital Business, Sony Pictures Networks India commented, “Sony LIV has been instrumental in bringing the best of entertainment to the digital millennials. Sports is an integral part of our offering. Together with ESPN, we are geared to increase our offering manifold.”

Personalization

Passions for sport are intensely personal and ESPN has made it easy to personalize the user experience on both ESPN.in and the ESPN app -- and rewards fans for doing so.  A powerful personalization engine lets every fan select their favorite sports, leagues and teams, and then prominently delivers the latest scores, news, video and images related to those in a distinct ‘Favorites’ section. After registering on either the site or the app, a fan can set their Favorites, which will then work seamlessly across both the site and the app, and on any device – mobile, tablet, laptop, desktop - where they are logged in.

 Users of the ESPN app can also set custom tailored notifications, so they will be alerted with all the latest developments for their Favorites, general news and more.

Comprehensive content and coverage

The new ESPN.in and ESPN app brings Indian and subcontinent fans a clean, dynamic presentation for ESPN’s content and storytelling, including scores, news, video, features, stats and more. Additionally, they will feature LIVE streaming video content of select sporting events in collaboration with SONY LIV.

 “Our new multi-sport expansion will offer sports fans engaging and unmatched content across various formats - videos, scores, analysis, news, blogs and more,” said Sambit Bal, Editor-in-Chief, ESPN India and South Asia.  

Video will continue to play a growing role in the content mix on both ESPN.in and ESPN app.  In the past 18 months, ESPN digital video views in India (primarily on ESPNcricinfo and ESPN FC) have grown by +130%.

 Content highlights during the launch period include:

 UEFA Euro 2016:  Delivering on the promise of unmatched coverage and experience, the new site and app (in collaboration with SONY LIV) will feature LIVE streaming of SONY ESPN’s coverage of EURO 2016, as well as match video clips.

ESPN World Fame 100:  Who’s the most famous athlete in the world in 2016? Using a formula that combines players paychecks (both salary and endorsements) social media fan base and Google search popularity, ESPN was able to rank the 100 most famous athletes of the moment. The World Fame 100 uses data visualization, video, images and text to provide a snapshot of who’s at the top of the fame game in 2016.

 Fast, elegant design

Both the new ESPN.in and ESPN app offer sports fans a simple, clean and fast design – where content is the hero.  Built on technology and content management platform that power the world’s #1 portfolio of digital sports properties, they reflect ESPN’s mobile-first focus with digital products, and allow easy discovery and navigation of ESPN’s enormous library of content and brings Indian fans easy, powerful personalization.

 ESPN in India

India is a key part of ESPN’s growth – in the Asia-Pacific region and globally – and its presence in the country is powered by the potent combination of ESPN’s leadership in digital sports and its long-term collaboration with Sony Pictures Networks India.

 Serving the massive and vibrant sports fan community with entertaining, insightful and high-quality products and content, across digital devices and television, is at the core of ESPN’s strategic in India and the subcontinent. With offices in Bangalore and Mumbai, it boasts a world-class team that includes technologists, developers, editors, journalists and more that make up ESPN’s largest technology and digital editorial teams outside the United States.

 ESPNcricinfo, already the ultimate destination for authentic, unbiased cricket news, analysis, statistics and scores, continues serving Indian cricket fans as it has for over 23 years.

Tags: SPN | ESPN | Digital

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