ESPN expands global online business through acquisition of Cricinfo

ESPN expands global online business through acquisition of Cricinfo

Author | exchange4media News Service | Tuesday, Jun 12,2007 9:10 AM

ESPN expands global online business through acquisition of Cricinfo

ESPN and The Wisden Group have agreed to the terms for ESPN’s acquisition of Cricinfo, which is a website on cricket. “Growing our business in the online world is vital for us to serve sports fans. Cricinfo is a tremendous property with a great fan base and it will be a strong addition to ESPN,” said Russell Wolff, Managing Director, ESPN International.

Cricinfo now reaches more than seven million users every month. The acquisition of Cricinfo will enhance ESPN’s online portfolio, which includes ESPN.com, ESPNdeportes.com -- a Spanish language sports website among Spanish-preferred fans in the US; and football website ESPNsoccernet.com.

Lynne Frank, Managing Director, ESPN-Europe, Middle East and Africa, said, “Cricket has a huge worldwide following, and Cricinfo has created a great product for cricket fans everywhere. The acquisition complements our growing online business and underlines the fact that ESPN is committed to serving a diverse fan base. We are delighted that Cricinfo has joined the ESPN family.”

Mark Getty, Director, Wisden Group, said, “Cricinfo has developed into a significant cricket brand in its own right, combining huge global popularity with strong commercial success. ESPN is a major sports broadcaster and international rights holder, and will provide the perfect environment for Cricinfo to further realise its enormous potential. The Wisden Group will continue to focus on its Hawk-Eye sports technology business in cricket, tennis and a growing range of other sports.”

Tom Gleeson, Managing Director, Cricinfo, added, “We have had a strong working relationship with ESPN for a number of years and we know how successful they are in providing innovative online sports content. We look forward to working with the ESPN team and drawing on its expertise in sports marketing and digital media.”

ESPN’s digital media initiatives combine to deliver live and on-demand sports events; up-to-the-minute sports news and information; scores, statistics and analyses; extensive on-demand and downloadable video and audio programming; fantasy sports and video games across the web, mobile and other non-linear platforms.

Tags: e4m

Write A Comment