Eros Now, the OTT Bollywood entertainment platform of Eros International has announced a distribution partnership with Vodafone India for integration with Vodafone Play.
Vodafone Play is designed as a one-stop destination for Vodafone subscribers to enjoy streaming their favourite content, be it live TV shows, the latest movies or music. Vodafone Play offers a specially curated library of thousands of movies and other popular videos from a host of partners. With this partnership, users of Vodafone Play will gain access to Eros Now’s premium Bollywood content offering thousands of new and classic Bollywood movies including its latest blockbusters Housefull 3, Dishoom, Happy Bhaag Jayegi, Bajirao Mastani and Bajrangi Bhaijaan.
Eros Now also offers a vast selection of audio and song videos, television content and Eros Now originals in the form of drama series with young and contemporary themes. While the app content can be accessed across 2G, 3G, 4G and Wi-Fi services, users can enjoy the best viewing using 4G given its seamless internet capability.
Speaking on the collaboration, Rishika Lulla Singh, CEO Eros Digital said, “An important part of our digital strategy is to be platform-agnostic and we are delighted to partner with Vodafone, a leading player in its space. Joining forces with Vodafone, a prominent telecom service provider, offers us an opportunity to further strengthen our customer reach.”
Kumar Ahuja, President – Business Development, Eros International added, “Eros Now has already garnered over 55 million registered users and 1.32 million paid users worldwide and we believe our integration with the Vodafone Play platform will further give momentum to our customer acquisition strategy”.