Eros International has announced the official marketing launch of ErosNow, the company's dedicated online entertainment portal, as well as its upcoming content line-up of exclusive movie premieres and originals.
As host to the largest library of films, as well as premium television programs, music videos and audio tracks, ErosNow already has over 19 million registered users able to watch what they want, when they want on any internet-connected device such as laptops, tablets or mobile smartphones.
The official launch of ErosNow comes during a renaissance in India’s digital landscape. According to a recent KPMG FICCI report, by 2017, India will have over one billion mobile subscribers with the market for 3G and 4G expected to grow 3.5 times to over 247 million. To capitalize on this growing market Eros is announcing a series of game-changing initiatives to the ErosNow platform, including releasing films immediately after theatrical release and prior to their television release. On July 19, this year’s biggest Indian blockbuster and 2015’s highest grossing Indian film so far, Tanu Weds Manu Returns, will premiere on ErosNow. Later this year popular hits such as Badlapur, NH10, Shamitabh and HappyEnding will also be available on the platform.
Commenting on the official launch, Jyoti Deshpande, Group CEO & Managing Director, Eros International Plc said, “Having conquered the big screen, we have now set our sights on something even bigger and newer with the official launch of ErosNow. We are poised to take advantage of the rapidly expanding broadband penetration and the imminent launch of 4G technology in India to reach out to the potential audience offered by close to a billion mobile connections. As consumption patterns change globally, Internet entertainment networks have begun to quickly replace traditional, linear television. It’s our turn now and I believe that Eros has the leading advantage in this space with the strength of its vast content library and dominant market share. Through the ErosNow platform, we can further consolidate our leadership position and reinvent ourselves from a film studio to a more consumer facing content and digital company in the next phase of our growth.”
ErosNow will also be producing its very own in-house flagship original programming to deliver high-quality, cutting-edge shows with film-like production values aimed towards young Indians, the largest demographic of the Indian population. Consumers can expect never-seen-before content across several genres that include reality shows, adaptations of hit international series, and original productions spanning drama, comedy and thrillers. Full seasons of these shows and series will be available for viewing exclusively on ErosNow.
Rishika Lulla Singh, CEO, Eros Digital added, “I am thrilled that ErosNow has already garnered over 19 million registered users during just its pre-launch phase, a testament to the strength of the platform. With the launch of our official marketing campaign, we are uniquely focused on driving continued subscriber growth through our unique windowing premieres and distinctive quality of our original shows. With an in-house, state-of-the-art technological platform that offers a world-class consumer experience along with exclusive and compelling content, I am confident there is vast opportunity for ErosNow going forward.”