Top Story


Home >> Digital >> Article

Enam Group acquires minority stake in Arre

Font Size   16
Enam Group acquires minority stake in Arre

The Enam Group has acquired a significant minority stake in Arre. The Founders, along with the Enam Group have also acquired the residual stake held in the company by Unilazer Ventures and Ronnie Screwvala. 

Enam’s investments will be used in the organic build out of Arré’s content, the overall product offering and facilitate scaling into a significant player in the digital content business. The Enam group has been an early investor in several sectors including the media sector. Their past investments in the media space include Zee TV, TV18 and Balaji Telefilms.  The Arré investment would be Enam's first significant investment in the private equity domain in the media sector.

Arré is a multi-media, multi-genre digital media brand offering original content across video, audio, text and doodles across genres such as fiction, factual entertainment, documentaries, social experiments and more.  Arré's debut web series, A.I.SHA | My Virtual Girlfriend, has already crossed more than a million video views. IDWT (I Don’t Watch TV), a disruptive spoof on the TV industry was launched a few days back and Arré’s immediately upcoming products are a first-of-its kind audio series titled Trial by Error | The Aarushi Files, in an exclusive association with Saavn as well as Death By Breath, its first documentary produced in collaboration with The Indian Express Group. 

Branded content, video and display advertising, syndication and multi-platform content alliances lead Arré’s revenue model. Digital content consumption and advertising, especially video advertising, has been witnessing a stupendous growth curve. Better broadband speeds synchronous with the roll-out of 4G, along with the mushrooming of digital payments could also throw open the possibility of consumer pay revenues in this space. Arré is well placed to exploit and leverage these seismic shifts in consumption and exploit the various monetization opportunities in this fast-growing digital space. 

Founder and Managing Director, Arré, B. Saikumar, said “I am delighted to have the Enam Group on board our venture. Arré and Enam have a unified vision of making Arré the definitive multi-genre, multi-format digital destination for a whole new world of digital consumers’ pan-India and going forward in geographies outside India.”

Tags Arre Enam Zee TV

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...