Online buyers are gung-ho about electronic gadgets and the market is set to surpass all expectations to become the best-selling item on the Internet in the near future, says a survey on Internet users and their shopping habits, conducted by the Internet and Mobile Association of India (IAMAI).
According to the survey, at present 40 per cent of Online shoppers are already buying electronic gadgets worth Rs 48.4 crore and 53 per cent are going to buy them in the future, which is set to touch Rs 119 crore by end of the financial year.
Seventy-four per cent of those who bought gadgets online were between 18 and 35 years. The biggest buyers were in the 26-35 age groups, which accounted for 48 per cent of buys, the survey found.
"One of the reasons for the popularity of gadgets online is that the Internet allows people to search and compare. Consumers prefer to research high-value gadgets before buying with 72 per cent of online shoppers confirming the same," said Preeti Desai, President, IAMAI.
Tech products like laptops, MP3 players, mobile phones, digital cameras and pen drives are very popular with online shoppers primarily because of multiple promotions via multiple sellers offering similar products. This enables buyers to comparison-shop and get the best product at the least price.
Though at present, most of the purchases come from metros like Mumbai (28 per cent), Delhi (20 per cent), Bangalore (8 per cent), Chennai and Kolkata (5 per cent), the future demand lies in the smaller towns and cities, finds the survey, which today account for 26 per cent. At present, even small cities like Lucknow (2 per cent) and Hyderabad (3 per cent) and Ahmedabad (2 per cent) have made it to the Top 8 cities of electronic gadgets bought online.