Electronics Arts (EA), an interactive entertainment company, and Indiagames, a distributor of mobile entertainment, have announced an exclusive multi-year licensing agreement to bring EA’s roster of mobile games to consumers across multiple mobile carriers in India. The games are characterised by exhilarating gameplay, deep real-world sports rosters and advanced graphics.
The games initially released through Indiagames will include ‘Need for Speed Underground 2’, ‘Need for Speed Most Wanted’, ‘NBA Live 06’, ‘Tiger Woods PGA Tour 06’, ‘EA Sports FIFA 06’, ‘FIFA Street 2’, ‘Madden NFL 06’, ‘SimCity’ and ‘The Sims 2’.
Jon Niermann, President and Managing Director, EA Asia Publishing, said, “Indiagames is a key partner for us as we expand our business from packaged goods to mobile content in the burgeoning Indian marketplace. They have a strong technological infrastructure and share our passion for delivering top quality entertainment on mobile phones.”
Said Vishal Gondal, CEO, Indiagames, “We are thrilled to bring such legendary and popular games to Indian audiences. We are convinced that thousands of Indian fans will enjoy the opportunity to experience these games on their mobile phones.”
Kicking off with the release of EA Sports FIFA 2006 this calendar year, the line-up of EA games available in India is impressive. Whether gamers are playing street-style soccer against top professionals in FIFA Street, building unique cityscapes in SimCity or looking for an adrenalin rush in ‘Need for Speed Underground 2’ and ‘Need for Speed Most Wanted’, EA games are fun and easy-to-use.
In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies.