Top Story

e4m_logo.png

Home >> Digital >> Article

Election Tracker: Priyanka Vadra surges ahead; Congress gets a shot in the arm

29-April-2014
Font Size   16
Election Tracker: Priyanka Vadra surges ahead; Congress gets a shot in the arm

Priyanka Gandhi Vadra’s scathing verbal volleys with BJP and Narendra Modi over the last few days have caused her popularity on Twitter to skyrocket. Priyanka, who was nowhere in the top 20 list over the past few months, has suddenly surged ahead to the third position in the top 10 list. Surprisingly, her favourability score also saw a major boost, with Priyanka even outscoring her more prominent family members on many factors. The interest in this war of words is further seen in the number of tweets using the hashtags #PriyankaVsBJP and #DamaadGate, the former of which has so far received 38,000 mentions, while the latter was also seen to be trending since the beginning of this week.

“After all, no news is bad news in the online world. In fact, it is surprising that her favourability has increased. She scored 83 out of 100 in terms of favourability, while her overall SSI (Simplify360 Social Index) is 80, which is higher than even her brother and Sonia Gandhi,” noted Vang Lian, Head of Research, Simplify360.

Among the leaders, the BJP’s top leadership continues to elicit positive sentiments from the Twitterati, as is clearly seen from the high favourability scores as well as the number of BJP leaders in the Top 10 list, as compared to those from other parties.

As can be seen, Narendra Modi and Arvind Kejriwal continue to receive consistently high positive mentions, with Priyanka Gandhi Vadra the surprise entrant in the top 3 list for this week. Rahul Gandhi and Sonia Gandhi, meanwhile, have the highest number of negative mentions.

However, the story is different when it comes to the political parties. In a trend we have seen since January, though Modi seems to have found favour among the populace, the same cannot be said about the BJP, with positive sentiment sliding considerably over the last week. On the other hand, the Congress has seen a clear increase in positive sentiment, scoring 22.34 per cent, the highest among all political parties.

Having taken a look at Twitter conversations for a number of months now, it seems clear that the Indian electorate is divided between a seemingly pro-Modi and anti-BJP sentiments. With positive sentiment around the Congress party still high, it will be interesting to see how the lack of any central leadership figure or prime ministerial candidate affects the party’s performance. Will Indians finally vote for personal charisma and the promise of better governance or stick to the Congress’ assurance of a secular society based on equality?

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...