The non-profit design organisation Ideo.org has appointed Ektaa Aggarwal as Creative Director and Office Co-lead of their New York office.
In Aggarwal’s role as Creative Director for New York she will be responsible for building a multi-disciplinary team. She will plan, guide, deliver, and support multiple Ideo.org initiatives while creating leading-edge ways to demonstrate the value of human-centred design to the social sector. In her position in the company, she will work to grow the studio’s creative reputation, nurture client relationships, and network with external audiences and partners to build and promote the New York portfolio.
“We’re thrilled to be joined by Ektaa who brings deep expertise in design, branding, and innovation. Her experience working in the markets we serve will be invaluable as will her leadership skills which will be put into practice running Ideo.org’s new studio in New York,” said Jocelyn Wyatt, Executive Director and Co-lead, Ideo.org.
Prior to Ideo.org, Aggarwal was the Creative Director of Landor in India for almost four years. With over 14 years of experience, she has worked across agencies such Momentum, McCann Erickson, DDB, Spike Lee, Kraftworks, Heller Communications, and Platinum Design, New York. Prior joining Landor, Ektaa ran her own medium-agnostic design studio, 369 Inc in Mumbai.
Speaking about her new role, Ektaa Aggarwal said, “I’ve been questioning my contribution and my impact on the world as a designer. When this opportunity came along, it felt right. Ideo.org believes that human-centred design can empower communities by creating solutions for the causes of poverty. I am thrilled to be working in innovation for the social sector. Ideo.org’s pioneering approach is something that has always fascinated me.
“In my role, I will be supporting the teams by creating engaging stories about our work in New York and mentoring the next generation of design thinkers to take Ideo.org’s vision forward. What I look forward to the most is a lot of time in the field. I’m excited about the openness of not knowing what we end up designing. I love working where there are no briefs, just human problems that we all can relate to. In a way, we solve for the everyday. I am also excited to work along a great leadership team, Patrice Martin and Jocelyn Wyatt who conceived this vision for Ideo.org four years ago.”
Aggarwal has worked with brands like Mahindra, Barrista, The Park Hotel, Coca-Cola, Guggenheim Museum, American Express, Vespa, Anita Dongre, and Tata among many others. She has also developed an innovative hygiene curriculum for street kids called ‘Masti Clean’.