Top Story

e4m_logo.png

Home >> Digital >> Article

Ekalavya Bhattacharya joins ALT Digital as Chief Strategy Officer

15-January-2016
Font Size   16
Ekalavya Bhattacharya joins ALT Digital as Chief Strategy Officer

ALT Digital Media Entertainment Ltd. (ALT Digital), a wholly owned subsidiary of Balaji Telefilms Ltd., has announced the appointment of Ekalavya Bhattacharya as the Chief Strategy Officer. ALT Digital reflects Balaji Group’s strategic intent to extend their creative expertise to develop on-demand, original, edgy and contemporary digital content for global audiences.

Bhattacharya will work closely with the leadership team to define the corporate strategy for ensuring wider acceptability and success of ALT’s digital initiatives.

Bhattacharya joins ALT Digital from Viacom18 Media Private Ltd. where he was the AVP and Head – Digital, MTV India. He has previously worked with reputed digital firms like Zapak.com, Contests2Win.com, WAT Consult and PaGaLGuY.com.

Commenting on his appointment, Sameer Nair, Group Chief Executive Officer, Balaji Telefilms Ltd. said, “Ekalavya comes with very strong pedigree having done some amazing work at MTV in building their digital business. We believe his disruptive attitude and business smarts are a wonderful addition to the eclectic diversity in the fast growing ALT Digital Team”

Speaking about his new role Bhattacharya said, “Recent digital consumption patterns have made it necessary to introduce changes in the way content is created and offered to consumers. As India’s leading production studio, Balaji Telefilms is in a unique position to utilize its creative capabilities for a digitally savvy audience. I am glad to be a part of ALT that stands for the alternate – alternate content and alternate screens.” 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video