ALT Digital Media Entertainment Ltd. (ALT Digital), a wholly owned subsidiary of Balaji Telefilms Ltd., has announced the appointment of Ekalavya Bhattacharya as the Chief Strategy Officer. ALT Digital reflects Balaji Group’s strategic intent to extend their creative expertise to develop on-demand, original, edgy and contemporary digital content for global audiences.
Bhattacharya will work closely with the leadership team to define the corporate strategy for ensuring wider acceptability and success of ALT’s digital initiatives.
Bhattacharya joins ALT Digital from Viacom18 Media Private Ltd. where he was the AVP and Head – Digital, MTV India. He has previously worked with reputed digital firms like Zapak.com, Contests2Win.com, WAT Consult and PaGaLGuY.com.
Commenting on his appointment, Sameer Nair, Group Chief Executive Officer, Balaji Telefilms Ltd. said, “Ekalavya comes with very strong pedigree having done some amazing work at MTV in building their digital business. We believe his disruptive attitude and business smarts are a wonderful addition to the eclectic diversity in the fast growing ALT Digital Team”
Speaking about his new role Bhattacharya said, “Recent digital consumption patterns have made it necessary to introduce changes in the way content is created and offered to consumers. As India’s leading production studio, Balaji Telefilms is in a unique position to utilize its creative capabilities for a digitally savvy audience. I am glad to be a part of ALT that stands for the alternate – alternate content and alternate screens.”