Top Story

e4m_logo.png

Home >> Digital >> Article

Effective imitation at times can be good for implementation and innovation: Murugavel Jankiraman

13-February-2016
Font Size   16
Effective imitation at times can be good for implementation and innovation: Murugavel Jankiraman

At the Internet and Mobile Association of India (IAMAI) 10th India Digital Summit held in New Delhi, Murugavel Jankiraman, Founder and CEO of CONSIM (now known as matrimony.com) shared some key learning’s about his brand building journey during his address at the summit.

Highlighting the importance of long term brand building and leveraging its benefits, Jankiraman said, “New organisations must not be hesitant to invest in data and analytics. At times, some things can be imitated to enhance your product. Effective imitation at times can be good for implementation and innovation. Moreover, building a product and building a brand are like different sides of a same coin. It is better to grow healthy instead of growing faster to be a winner in the long run.”

Speaking about the key learning’s during his entrepreneurial journey, he elaborated, “It is important to give more levy and provide a voice to the recruitment team. Getting a good recruitment team, getting more involved in the operations and getting the monthly review process integrated means half the work done.”

“Concepts like zero budgeting, eradication of automatic approval of resources can help in ensuring a healthy growth for start-ups. Finally, an entrepreneur must make sure to continue to do what his mind says and one must continue to address the challenges and keep putting one’s best efforts at all times”, he further added.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.