Top Story

e4m_logo.png

Home >> Digital >> Article

Effective imitation at times can be good for implementation and innovation: Murugavel Jankiraman

13-February-2016
Font Size   16
Share
Effective imitation at times can be good for implementation and innovation: Murugavel Jankiraman

At the Internet and Mobile Association of India (IAMAI) 10th India Digital Summit held in New Delhi, Murugavel Jankiraman, Founder and CEO of CONSIM (now known as matrimony.com) shared some key learning’s about his brand building journey during his address at the summit.

Highlighting the importance of long term brand building and leveraging its benefits, Jankiraman said, “New organisations must not be hesitant to invest in data and analytics. At times, some things can be imitated to enhance your product. Effective imitation at times can be good for implementation and innovation. Moreover, building a product and building a brand are like different sides of a same coin. It is better to grow healthy instead of growing faster to be a winner in the long run.”

Speaking about the key learning’s during his entrepreneurial journey, he elaborated, “It is important to give more levy and provide a voice to the recruitment team. Getting a good recruitment team, getting more involved in the operations and getting the monthly review process integrated means half the work done.”

“Concepts like zero budgeting, eradication of automatic approval of resources can help in ensuring a healthy growth for start-ups. Finally, an entrepreneur must make sure to continue to do what his mind says and one must continue to address the challenges and keep putting one’s best efforts at all times”, he further added.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group