Eccentric Engine has been awarded the digital mandate for Tropicana and Tropicana-Slice in India. The development comes after a multi-agency pitch. The incumbent agency on the account was Webtitude, an HT agency. Eccentric Engine will be responsible for the digital communication, content, campaigns and social assets for both the brands.
Speaking on the win, Prashant Kohli, Head of Brand Strategy, at Eccentric Engine said “We are extremely glad to have been rewarded this responsibility. These are exciting times for the Brands and we look forward to playing our role in the journey.”
According to Rishi Dogra, Head of Digital, PepsiCo India, “Digital is a very dynamic space and forms a very integral part of our mix on Tropicana and Tropicana Slice. Through this partnership, we want to create exciting, disruptive and unforgettable experiences and content for our consumers in the coming years that strengthen our positioning on both the brands.”
Eccentric Engine is a Digital Marketing Company with focus on Content Development and Digital Communication. Eccentric Engine has 2 sub-units: Eccentric Thrill-a specialized Game Development and Technology unit and Eccentric Motion-a Video Content development unit.