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eBay spots Bollywood craze in Indian online buying trends in 2007

25-December-2007
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eBay spots Bollywood craze in Indian online buying trends in 2007

eBay India has spotted some specific online buying trends among Indian audiences. The range of products bought online varies from movie memorabilia like film magazine covers and posters to books, gadgets and items related to spirituality.

A noticeable trend is that Bollywood is taking over not only India but also the world. eBay India witnessed the Bollywood craze with Shah Rukh Khan topping list, with maximum memorabilia of 283 live listings. Akshay Kumar and Hrithik Roshan follow next, emerging as the top three celebrities on eBay India. In the actresses’ slot, Madhuri Dixit’s comeback with ‘Aaja Nachle’ has clearly made the waves with her being the top actress with over 192 listings. Rekha and Aishwairya Rai-Bachchan join her in the second and third spots, respectively.

Another trend identified was that of sporting heroes as the most sought after idols among users. The community’s vote on most stylish cricketer corresponded with the number of listings on site, with Brian Lara and Rahul Dravid competing for the Number 1 position. Coming second was Yuvraj Singh, followed by Mahendra Singh Dhoni.

New India and nationalism was another clear trend, with more youth associating with their Indianness. The ‘Spirit of India’ campaign displayed many hundreds of products of historic interest. Divided into four main themes, the ‘Collector’s Paradise’ theme showcased rare coins and notes, as well as pre-Independence era stamps. The ‘Independence Memorabilia’ theme showcased rare Gandhi and Nehru memorabilia, and old records. The ‘India Pride’ section includes art, sculpture, handicrafts and ethnic apparel, while the ‘Classics Corner’ theme showcased classic books and movies.

Spiritualism and secularism was also the flavour of the year with eBay India sellers and buyers celebrating all festivals from Ganapati and Diwali to Christmas, Valentine’s Day and Rakhsha Bandhan. Rudraksh was one of the top products bought on eBay this year, along with many other spiritual products like Yantras, home temples, puja accessories, Vaastu Shastra and Feng Shui items.

Another favourite among users are the personal gadgets. eBay India had 106 listings of the Nokia N95 and 93 listings of the iPod Touch. Out of the top five most sold items in December, four were tech items including mobile handsets and accessories, MP3 players and accessories, and laptop accessories. Top searches on the site included iPod Nano, iPhone and Nokia N95, laptops and PlayStation.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.