Top Story


Home >> Digital >> Article

eBay India introduces ‘Want It Now’ feature, making the unavailable available

Font Size   16
eBay India introduces ‘Want It Now’ feature, making the unavailable available

eBay India, India’s leading online marketplace, recently announced a complete buyer centric feature called ‘Want It Now’. This feature allows buyers to demand unusual or unavailable products that sellers can cater to. Want It Now is designed for buyers to get products that are not available in the market and sellers can gauge what buyers are looking for.

Buyers can post a message of what they’d like to buy and sellers can directly respond to the specific query with what they’d like to sell.

This new feature gives online shopping a whole new meaning where buyers do not have to wander around thousands of listings, but simply post a request and wait for sellers all over to respond to the demand.

This feature is already a rage in the UK and the US.

Here’s an example of how useful the feature is – Intel, USA had been searching for a particular issue of an old magazine. After several attempts of finding the issue, Intel contacted eBay to help find a copy of the April 19, 1965 issue of Electronics Magazine. This magazine features the now famous article known as Moore’s Law written by Gordon Moore, Intel’s co-founder. Intel posted an ad on Want It Now and bought the issue from a UK seller for $10,000.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...