eBay India, India’s leading online marketplace, recently announced a complete buyer centric feature called ‘Want It Now’. This feature allows buyers to demand unusual or unavailable products that sellers can cater to. Want It Now is designed for buyers to get products that are not available in the market and sellers can gauge what buyers are looking for.
Buyers can post a message of what they’d like to buy and sellers can directly respond to the specific query with what they’d like to sell.
This new feature gives online shopping a whole new meaning where buyers do not have to wander around thousands of listings, but simply post a request and wait for sellers all over to respond to the demand.
This feature is already a rage in the UK and the US.
Here’s an example of how useful the feature is – Intel, USA had been searching for a particular issue of an old magazine. After several attempts of finding the issue, Intel contacted eBay to help find a copy of the April 19, 1965 issue of Electronics Magazine. This magazine features the now famous article known as Moore’s Law written by Gordon Moore, Intel’s co-founder. Intel posted an ad on Want It Now and bought the issue from a UK seller for $10,000.