Top Story

e4m_logo.png

Home >> Digital >> Article

EatAds raises funds, adds 2 new Co-Founders

08-December-2012
Font Size   16
Share
EatAds raises funds, adds 2 new Co-Founders

Singapore-based EatAds has secured more angel funding from Crystal Horse Investments, their original backers, along with some angel investor backing.

Founded in February 2011, EatAds is the brainchild of entrepreneur John Fearon and a marketplace for the buying and selling of outdoor advertising space in Asia and Europe. EatAds is currently preparing to raise the next round of funding of SG$600,000 (US$493,000). The traditional ads marketplace has listings in 16 countries, including the US and the UK.

Along with the fresh round of funding, the online marketplace has also brought on board two new co-founders – Dhruv Sahgal and Nigel Hembrow. Sahgal, who worked at Royal Bank of Scotland, joins the company as business operations lead, while Hembrow, formerly at e-billing startup GreenPost, will head up product development.

The revamped EatAds crew believes that the offline ads market is riddled with inefficiencies and is really hard for businesses to navigate. Hembrow points out that there’s “60 per cent occupancy in outdoor advertising in India,” so it’s clearly a broken system. Sahgal adds here, “Around Asia, many people don’t know how to buy billboards, who to contact, and what are the prices – there are too many barriers. And in addition, we are making it much easier for traditional buying agencies to serve their clients.”

The website is free-to-list, and in a departure from the original product, does not take any commission from media owners. Instead, it plans to earn through preferred listings, website ads, and enterprise tools. While it lists properties in 16 countries, the focus is on four countries – India, Philippines, Thailand, and Indonesia.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.