SnapDeal.com, an e-commerce service launched on February 4, 2010, already has presence in Mumbai, Delhi and Bangalore. The company aims to expand to the top 25 cities of India by the end of 2010.
SnapDeal.com features a daily deal with discounts in the range of 50-80 per cent at leading restaurants, spas, dance classes, weekend getaways, and other forms of entertainment. Consumers can purchase this deal from the website only that one day, and then use it anytime in the next 3-6 months.
The website is targeted at a wide age group of 20-50 years, people who are interested in dining, movies, weekend getaways, entertainment, and so on.
While word of mouth is the biggest driver of awareness for SnapDeal, the e-commerce service is also using SMS, emails and radio advertising as part of its marketing activities.
In conversation with exchange4media, Kunal Bahl, CEO, Jasper India, spoke about the company’s growth and expansion plans and the various initiatives taken to achieve that.
Bahl stressed, “SnapDeal will be in the top 25 cities of India in 2010, enabling customers to save big on things they do every day, while helping retailers to acquire new customers. We will be expanding to take up a pan-India presence very quickly. Given our nationwide marketing infrastructure and merchant relationships, expanding a service like SnapDeal is a seamless and smooth process for us.”
“SnapDeal ensures that the deals that we provide our customers are super attractive and will make them get out of their house, get into their car and go to the retailer. These deals are typically 50-80 per cent off at fun things we all like to do or would like to do,” he added.
SnapDeal is a product of Jasper India, touted as one of India’s leading marketing companies. The company was founded to address a need for high-quality, cost-effective customer management for consumer brands.