DSP Merrill Lynch partners with Media2win to power customers’ financial decisions

DSP Merrill Lynch partners with Media2win to power customers’ financial decisions

Author | Pritie S Jadhav | Wednesday, Oct 19,2005 8:08 AM

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DSP Merrill Lynch partners with Media2win to power customers’ financial decisions

DSP Merrill Lynch has partnered with Media2win to launch their new online product – Super SIP. DSP Merrill Lynch Super SIP is a powerful tool to help consumers save for their financial goals. These goals include saving for retirement, children’s education, marriage, any family obligation, etc.

It combines a multitude of benefits and also automatically entitles investors to a generous life insurance cover depending on the tenure and monthly investment at extremely low costs. The offer closes on October 25, 2005.

Media2win has created a microsite for Super SIP, where potential investors can download fund information ranging from application forms to calculators and brochures. Investors who wish to be contacted by DSP Merrill Lynch can fill up the form on the site with their details.

In order to get complete information about the fund as well as its benefits and other links one needs to log on to the DSP Merrill Lynch website, Dspmlmutualfund.com. A flash intro has also been created to drive traffic.

Said Saurabh Sonthalia, Executive Vice-President, Head of Strategy and Business Development, “We have used the Internet as a medium for communication quite sparingly in the past. However, our experience with Media2win through this campaign has been extremely fruitful and we plan to increase our presence on the medium in the near future. Media2win have been pioneers in Internet advertising space, and they bring to the table a deep level of understanding and professionalism.”

In order to promote the fund online, a banner campaign is currently on Rediff for mass reach and Economictimes.com and Moneycontrol.com for the more savvy investors. The banners are interactive and focus on planning for future expenses for retirement and/or children’s education.

For example, on entering the amount an MBA degree would cost today, a consumer can find out what the amount would be 10, 15, even 21 years from now. It drives home the point of advance planning and how consumers can benefit from Super SIP.

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