Divya Dixit, LeEco’s former director for content marketing in India, has now joined Zee Digital Convergence as head of marketing. The move comes at a time when LeEco shut down its Mumbai operations. Dixit had been working at LeEco for a year.
According to reports, Dixit will report to Archana Anand, head of digital at Zee Entertainment Z5 India. Dixit will head digital marketing for dittoTV and OZEE, Zee’s OTT platform.
Dixit has over 19 years of experience where she worked across multiple industries such as retail, music, telecom and broadcasting. Dixit was also the marketing head at Percept Live for nearly two years. She has earlier worked with organisations such as Tata Docomo, Saregama India, Sony Entertainment Television and Barista to name a few.