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DishTV’s new campaign targets DAS Phase III markets

24-December-2015
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DishTV’s new campaign targets DAS Phase III markets

In an attempt to capture a chunk of analogue cable users in Phase III areas of Digital Addressable System (DAS), DishTV is gearing up for an aggressive plan during phase III of digitization, which will cater to the needs of over 33 million households with the potential to get digitized.

The company has announced the launch of its new campaign Dish99, an exciting new package which allows customers to create their own monthly pack and get access to 125 channels and services in digital quality, and also top it up with a choice of custom-made 17 entertainment add-on packs. This unique product will highlight DishTV's commitment to provide high quality and exceptional services to its customers and will enable it to be the first choice for every DTH subscriber.  

 Speaking on the occasion, DishTV Spokesperson said, “TV viewing is ubiquitous and the most affordable means of entertainment in the country. It has always been our endeavor to provide unparalleled and most innovative services to our customers for a unique TV viewing experience. Now, with the deadline of phase III of TV digitization coming to a close, we aim to capitalize the huge captive user base which would be switching from analogue cable to digital platform. Dish99 offers customers the ‘Power to create their own pack’, and ensure seamless services with uninterrupted entertainment at cost effective rates across India.”  

 “DishTV has introduced a 360 degree multi-media campaign spanning across TV, Outdoors, Radio, Digital and website that leverages the power of popular TV celebrities. This DAS campaign features DishTV’s relatable faces to strike a chord amongst the audience and create awareness about TV digitization” added the DishTV Spokesperson.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.