Discovery Networks Asia, a division of real-world entertainment company Discovery Communications, and Nokia are attempting to reinvent the concept of filmmaking by providing mobile phone users everywhere with access to knowledge and technology of a new genre – mobile filmmaking.
The companies have partnered to launch the Mobile First Time Filmmakers Contest 2005, which will give consumers the opportunity to try their hand at mobile filmmaking and qualify to win a grand prize of $10,000.
Commenting on the Mobile First Time Filmmakers initiative, James Gibbons, Senior Vice-President of Programming and Creative Services, Discovery Networks Asia, said, “By tapping Discovery’s expertise in finding great stories and bringing them to a world stage, and giving people everywhere the tools they need to become first time filmmakers through Nokia’s technology leadership, we are creating a new genre that will empower aspiring documentarians to bring their real-world stories to light. With this initiative, we hope to inspire a new generation of talent by changing the way documentary filmmaking is perceived and taking this new genre to greater heights.”
Using the Nokia N90 high-performance multimedia device, consumers will now have the ability to create their own personal high-quality mobile films with their Nokia camera phones. This groundbreaking advancement in mobile technology will contribute to the evolution and growth of documentary filmmaking and the way content is utilised by mobile phone users.
The contest, which started on August 1, is open to individuals aged 18 and above and who are residing in the following countries: Singapore, India, Malaysia, Indonesia, Philippines, Thailand, Cambodia, Vietnam, Laos, Hong Kong, Australia, and New Zealand.
Fifteen applicants will be shortlisted and flown to Singapore in September to attend a special workshop organised by Discovery Networks Asia, where they will have the opportunity to learn more about mobile filmmaking techniques.
In addition, the 15 selected filmmakers will each receive a Nokia N90, which they will use to shoot and submit their final entries towards their bid to win the grand prize of $10,000.
Prior to attending the workshop, contestants will also be able to obtain helpful tips and hints on mobile filmmaking via the Mobile Filmmaker gallery.
“Mobile First Time Filmmakers, probably the first such contest in the world to use the Nokia N90 to film documentaries, is testimony to the Nokia camera phone’s entry into the digital imaging industry. Where only camcorders allowed consumers to take high-quality videos in the past, it is now possible to do so with Nokia camera phones, namely the Nokia N90,” Pasi Jarvenpaa, Director of Mobile Phones Marketing, Nokia Asia Pacific said.
“By collaborating with Discovery, Nokia hopes to bring mobile photography and filmmaking in the Asia-Pacific region to a whole new level by making them easy and accessible to all consumers. Not only will the initiative help develop the amateur filmmaking industry in the region, it will also revolutionise filmmaking by giving consumers the ability to create their own personal documentaries with their Nokia phones,” said Pasi Jarvenpaa, Director of Mobile Phones Marketing, Nokia Asia Pacific.
The Mobile First Time Filmmakers Contest initiative is part of a regional advertising sales partnership between Discovery Networks Asia and Nokia, which was announced in April this year. As part of this partnership, Nokia will be advertising across Discovery’s Southeast Asia, Australia/New Zealand and India feeds.
In June, Nokia kicked off the collaboration by sponsoring the premiere of Discovery Channel’s First Time Filmmakers: China 21 series, which showcased five documentaries directed by young and upcoming filmmakers from the People’s Republic of China.