Top Story


Home >> Digital >> Article unveils app for Android phones

Font Size   16 unveils app for Android phones, the website of the Tamil publication, launched an app for Android mobile phone users on September 6, 2011. The launch closely follows in the heels of unveiling of the publication website’s iPad app a couple of weeks ago, the new app hopes to tap into yet another pocket of the Tamil audience that incessantly stays connected to the news from across the globe. expects the launch of the new Android mobile application, which supports mobile phones that have Android OS 1.6 and above, to exponentially increase its reach in the coming months. Compatible with leading brands like Samsung, LG, Sony Ericson, HTC, Motorola, Dell, Acer, etc., this new application from has been created by Softcraft Systems, an emerging mobile software solutions company that specialises in application development for new generation smartphones.

Dinamalar’s Android mobile app carries a medley of sections that will keep its readers informed 24x7. Comprising the latest news from around the world, India and Tamil Nadu, Dinamalar’s new Android mobile app will also feature special sections, pictures, video galleries, latest cricket updates and the other interesting features.

Speaking on foraying into yet another app enabled target space, L Adimoolam, Chief Marketing Officer,, stated, “The pile of innovations from our publication has reached a feverish pitch this year. With unveiling its Android phone app, we hope we’ll be able to bridge a larger part of the information gap. Our primary motive has always remained making news accessible to all and with readers today choosing a vast spectrum of modes to access the web, we felt compelled to be present in as many of those spaces as possible. Moreover, as soon as Dinamalar had launched the iPhone, iPod and iPad app, we were flooded with requests for an Android-specific app, which was hard to ignore. And we hope that this launch will give our readers who access the web through Android-powered smartphones the chance to stay informed of the news as and when it happens.”

Dinamalar claims that its Android mobile app has already recorded more than 15,000 downloads with Indian users forming the majority at 65 per cent, followed by Singapore, the US, the UK and the Middle-East. With more launches in the pipeline, this year would mark the unveiling of a wide gamut of reader-centric innovations from the publication website.

Commenting on the new addition, Balasubramanian, Head - Marketing (New Media) at, said, “ has added yet another feather to its cap of intuitive reader-centric initiatives. Since the expectations and preferences of the end-user is the chief driving point, we felt it was necessary to create an app for Android phones, as the market is currently flooded with these devices with a proportionate increase in users too. Designed to make it easy to access the news-on-the-go, Dinamalar’s Android mobile app carries all the most accessed sections, ensuring that our readers never experience a dearth of information when they need it the most.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business