Dinamalar.com, the website of the Tamil publication, launched an app for Android mobile phone users on September 6, 2011. The launch closely follows in the heels of unveiling of the publication website’s iPad app a couple of weeks ago, the new app hopes to tap into yet another pocket of the Tamil audience that incessantly stays connected to the news from across the globe.
Dinamalar.com expects the launch of the new Android mobile application, which supports mobile phones that have Android OS 1.6 and above, to exponentially increase its reach in the coming months. Compatible with leading brands like Samsung, LG, Sony Ericson, HTC, Motorola, Dell, Acer, etc., this new application from Dinamalar.com has been created by Softcraft Systems, an emerging mobile software solutions company that specialises in application development for new generation smartphones.
Dinamalar’s Android mobile app carries a medley of sections that will keep its readers informed 24x7. Comprising the latest news from around the world, India and Tamil Nadu, Dinamalar’s new Android mobile app will also feature special sections, pictures, video galleries, latest cricket updates and the other interesting features.
Speaking on foraying into yet another app enabled target space, L Adimoolam, Chief Marketing Officer, Dinamalar.com, stated, “The pile of innovations from our publication has reached a feverish pitch this year. With Dinamalar.com unveiling its Android phone app, we hope we’ll be able to bridge a larger part of the information gap. Our primary motive has always remained making news accessible to all and with readers today choosing a vast spectrum of modes to access the web, we felt compelled to be present in as many of those spaces as possible. Moreover, as soon as Dinamalar had launched the iPhone, iPod and iPad app, we were flooded with requests for an Android-specific app, which was hard to ignore. And we hope that this launch will give our readers who access the web through Android-powered smartphones the chance to stay informed of the news as and when it happens.”
Dinamalar claims that its Android mobile app has already recorded more than 15,000 downloads with Indian users forming the majority at 65 per cent, followed by Singapore, the US, the UK and the Middle-East. With more launches in the pipeline, this year would mark the unveiling of a wide gamut of reader-centric innovations from the publication website.
Commenting on the new addition, Balasubramanian, Head - Marketing (New Media) at Dinamalar.com, said, “Dinamalar.com has added yet another feather to its cap of intuitive reader-centric initiatives. Since the expectations and preferences of the end-user is the chief driving point, we felt it was necessary to create an app for Android phones, as the market is currently flooded with these devices with a proportionate increase in users too. Designed to make it easy to access the news-on-the-go, Dinamalar’s Android mobile app carries all the most accessed sections, ensuring that our readers never experience a dearth of information when they need it the most.”