Top Story

e4m_logo.png

Home >> Digital >> Article

DigitasLBi wins Tata CLiQ's Digital mandate

07-June-2016
Font Size   16
Share
DigitasLBi wins Tata CLiQ's Digital mandate

DigitasLBi has been appointed as Digital Creative AoR for Tata Group’s newly launched E-commerce venture, Tata CLiQ which will offer consumers a ‘Phygital’ shopping experience across categories.

The agency will be responsible for the launch and subsequent ongoing digital creative campaigns.

Prathyusha Agarwal, Head – Marketing, Tata CLiQ commented, “In a category cluttered with product forward, sales, discount advertising or high end fashion and lifestyle imagery that is indistinguishable from one brand to the other, we chose to tell a quirky tale using camels and associating them with the guarantee of finding authentic and genuine products at TataCLiQ.com  With a quirky idea like C.A.M.E.L and our authenticity  promise of #SureThing, it was critical that we choose the right partner to help us develop this potentially viral thought in the best way possible. After an extensive pitch process, it was DigitasLBi’s understanding of the space that stood out the most and we are happy to partner them as we embark on an exciting journey with this brand.”

Prithviraj Banerjee, Head of Agency - India, DigitasLBi, commented, “We are very excited with this appointment and believe that together, we can create a world of “firsts” in the e-commerce space. Our global commerce practice gives us a breadth of insights, tools and learnings ranging from our worldwide Connected Commerce study to our Responsive Retail framework. We will leverage these tools extensively to aid our creative process and bring alive the unique phygital experience that Tata CLiQ will offer customers”.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve