Top Story


Home >> Digital >> Article

DigitasLBi interacts with students on use of digital technology

Font Size   16
DigitasLBi interacts with students on use of digital technology

DigitasLBi hosted 40 students from NSS Hill Spring International School on May 10, 2016, as a part of a DigitasLBi Culture Club initiative. With this, DigitasLBi aimed to help the young guns understand different uses of technology, the impact it has on their lives and how they could be responsible digital users.

DigitasLBi had an interaction with students regarding the uses of digital technology and the effects it has on lives. The DigitasLBi Culture Club also shared the importance of 9Ps, a concept introduced by Edutopia, that helps one remember details required to protect oneself and be a responsible digital user. The interaction also included a quiz and the students were given incentives on the basis of their answers which enabled them to enhance their knowledge in an interactive manner.

Speaking about current generation kids and their visit, Himani Kapadia, ‎Head of GDD Implementation, International and Chair, India at DigitasLBi said “I have always been of the opinion that the youngest generation is where the future of the digital industry lies. Their love for knowledge, their sometimes overwhelming curiosity, and above all, their innocence around the field that is so tarnished by click baiting and the likes, makes it important (and a silver lining) for someone to educate them. With technology being furthered constantly, whether via nanocrafts from Stephen Hawking or reusable rockets from Elon Musk, it allows an opportunity for the DigitasLBi Culture Club to catch the unicorn by its horn and show them a responsible, sustainable path as far as technology goes.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean