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Digitas India helps Samsung blur the lines between work & play

Digitas India helps Samsung blur the lines between work & play

Author | exchange4media News Service | Wednesday, Jul 27,2011 9:40 AM

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Digitas India helps Samsung blur the lines between work & play

Digitas India created an active branding idea – ‘Tabbing’ – to help Samsung Galaxy Tab stand out for something more than just a product with great features. A case study on how this concept helped Samsung to instantly connect with their target audience across multiple touchpoints.

See image below

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