DigitalF5, the leading innovator with vast expertise in the three verticals of Design and Content, Marketing, and Technology, recently acquired the social media management mandate of Adlabs Imagica, India’s favorite family holiday destination.
Adlabs Imagica offers a perfect weekend getaway through its international-standard theme park, water park, snow park, and exquisitely-appointed hotel rooms. DigitalF5 will manage social engagement for the brand’s latest concept, ‘Badi Interesting Jagah Hai’, which seeks to underline that the destination offers a lot more than meets the eye.
DigitalF5 will be responsible for digital content creation, social media marketing, as well as maintaining the online reputation and building advocacy for the brand. By winning the account in a competitive multi-agency pitch, DigitalF5 has yet again proved its market leadership stance that is driven by the creativity and commitment of its team.
Commenting on the acquisition, Barin Mukherjee, Co-Founder and CEO, DigitalF5 said, “Adlabs Imagica intends to establish the perception that theme parks are much more than just rides, which typically is the interpretation in Indian consumers’ minds. This is an interesting opportunity for us as an agency and we hope to be able to showcase our capabilities in helping the brand to educate the consumer about this truly amazing Indian destination.”
Kapil Bagla, CEO, Adlabs Entertainment said, “We chose DigitalF5 because of the team’s ability to see our brand’s conversation with a trans-media approach. We are keen to work with DigitalF5 and continue establishing the Imagica narrative as a must-see destination for those looking for a unique and interesting experience.”
Aiming to create a blend of brand communications and digital insights for a resonating brand messaging, DigitalF5 seeks to firmly drive home the point that Adlabs Imagica is the perfect destination for those looking for fun and excitement of a novel and highly engaging variety.