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Digital Vidya partners with Microsoft India to train its partners on Digital Marketing

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Digital Vidya partners with Microsoft India to train its partners on Digital Marketing

Digital Vidya has announced its partnership with Microsoft India. This partnership with Microsoft India is aimed at empowering and enabling Microsoft’s partners to leverage Digital Marketing to be more efficient and profitable in selling Microsoft’s solutions.

During the first phase of this engagement, Digital Vidya trained over 150 Microsoft India partners through a series of in-person and online Digital Marketing training programs. Through this case study driven, hands-on Digital Marketing program customized for Technology B2B businesses, Microsoft India’s partners experienced and got present to the opportunity of various Digital Marketing avenues such as Search Marketing, Social Media, Email Marketing and Mobile Marketing for selling Microsoft’s solutions.

“Our partners were spellbound and so very engaged. Thanks for your engagement and partnership,” says Ruchi Aggarwal, Director - Partner Strategy and Marketing, Microsoft India.

Speaking on this partnership with Microsoft India, Digital Vidya’s CEO Pradeep Chopra said, “We are excited to have partnered with Microsoft India. It’s a validation of the contribution Digital Vidya has been making in helping Digital Marketing industry grow. We are looking forward to expand the scope of this partnership to many more partners of Microsoft in India and hopefully beyond India.”

Earlier Digital Vidya partnered with Google India to enable Google India’s partners better sell and serve their customers for Google Advertising & Analytics solutions.

Manuj Bajaj, Digital Vidya’s lead Trainer, who led these programs for Microsoft Partners across India shared, “By using the free business intelligence tools we shared during the workshop, they could immediately check the demand pattern in last 10 years, in last 12 months, in last week, or current daily demand of their products/services, geographical distribution of the demand centers and total monthly / yearly demand volume in their target area. Equipped with this information they could immediately build a REAL online search marketing strategy. All four pillars of digital marketing (Search, Social, Email, Mobile) and their finer nuances backed with real actionable strategies generated a fabulous response from the attendees.”

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