Top Story


Home >> Digital >> Article

Digital media is the way forward for realtors, say experts

Font Size   16
Digital media is the way forward for realtors, say experts

Shashi Tripathi, Head of New Business Sales, Google India and GroupM’s Trishul Bhumkar, Head of the West Region, Motivator consider digital media to be a strong growth booster for the real estate sector. Both industry experts say that using the internet will be a cost-effective option for real estate developers.

Tripathi and Bhumkar were sharing their views at the knowledge seminar with the theme ‘Real Estate in a Digitised World’, organised by the International Advertising Association (India Chapter) in Nashik recently.

The seminar was sponsored by Marathi daily Deshdoot and the Nashik wing of the Confederation of Real Estate Developers Association of India (CREDAI).

Delivering the inaugural address, Ramesh Narayan, veteran advertising professional and IAA India managing committee member, stressed on the importance of digital media in today’s global market and explained IAA’s focus not just on “good” initiatives, but also on bringing quality programmes to smaller cities across India.

Awareness to sale in one go: Bhumkar
In his address, Bhumkar explained the work profile of GroupM in India and its contribution in Indian market today. While making the realtors aware of the power of advertising, he brought it to their notice that sale of the product, consideration of the product by customers, and awareness about it among customers are the three factors which play a key role in growth of any business. “Digital media is the only media in which all three can be achieved simultaneously,” Bhumkar maintained.

He added that among the urban population of 34 crore in India, 14 crore people use the internet today not only through computers, but also via mobile phones today. With this backdrop, real estate developers should make their property advertisements digitised to reach maximum number of customers, he said.

Bhumkar further informed that more than 15,000 users search for properties in Nashik online every month. It means that if realtors from Nashik make information about their projects more accessible through internet, they can get better response and grow their business with greater speed, he added.

Digital media benefits are measurable: Tripathi
Reflecting Bhumkar’s sentiments, Tripathi evaluated the overall possible outputs that real estate developers can achieve in the next few years if they follow this path of the ‘Digitised World.’ He noted that the real estate market in India will double by 2017.

Digital media is the most cost-effective media and its striking USP is that the benefits are easily and clearly measurable, he reiterated. He revealed that there are more than 235 million users of internet in India today. This figure can rise up to 350 million by the next year. And these are mostly English knowing users.

With Indian languages gaining ground on the internet, there will lead to an explosion in the internet population. Thus, internet can be considered as the best medium to reach the maximum number of people today.

Tripathi explained how using the internet would be a cost-effective option for real estate developers. He informed that 89 per cent of all real estate business in the country today happens online. One in two people look for properties online, while one in four research these online. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video