The Digital Media Conference 2010, an exchange4media Group initiative gets underway in Delhi today. Presented by zapak.com, the conference will cover wide ranging topics related to advertising in digital media, the growth drivers and General Motors’ perspective, among others. Capping the Conference will be the Grand Finale of the ‘DQ, Will you Click 2010’ quiz contest, which will pit the best digital media brains in the country.
The Digital Media Conference 2010 will kick off in the morning with a special presentation by Lynn de Souza, Chairman & CEO, Lintas Media Group on ‘Advertising in the Digital Media – Is the rookie coming of age?’
The following session will be on ‘Digital: The Medium and the Growth Driver for Mediums’ and will see Srikant Sastri, Chairperson – India, ViVaki and Mahesh Murthy, Founder and CEO, Pinstorm, discuss the dual role played by digital in the media industry.
On the one hand, digital, via the mobile and Internet platforms, is a form of media by itself, and secondly, it plays the role of advancing traditional media like television and radio, leading to new platforms such as IPTV, Mobile TV, Internet Radio and so on. Both Sastri and Murthy will mull over whether the media and the facilitator could work together to prosper and grow from the strength of the other.
The next session would be a presentation on ‘Changing approach to Digital Media: A General Motors’ perspective’ by Gaurav Gupta, Director – Marketing, General Motors. This would be followed by a Q&A with Manish Vij, Co-founder of Quasar Media.
Post lunch would see a session on ‘Are the reasons to be bullish on the digital domain valid?’ Moderated by Hoshie Ghaswalla, President, Cybermedia, the panelists include entrepreneur and Founder of Blogworks, Rajesh Lalwani; Rammohan Sundaram, Founder, CEO & MD, Network Play; and Atul Hegde, CEO, Ignitee Digital Solutions.
Microsoft Advertising is the associate sponsor for Digital Media Conference 2010, while 160by2 is the co-sponsor. Tyroo is the official merchandise sponsor, while Rashi Entertainment is the event partner and style partner is Stylekandy.com.
The clash of the digital brains
The evening will see the grand finale of the ‘DQ, Will you Click 2010’ quiz. An initiative of the exchange4media Group, the ‘DQ, Will you Click 2010’ covers all aspects of the digital world – Internet, mobile, gaming, animation, and technology, among others. It may be recalled that the Mumbai and Bangalore regionals for the DQ quiz were held on March 11 and March 12, respectively.
The Mumbai round was won by the team comprising Praneeth Reddy of Media Contacts and Zapak’s Eklavya Bhattacharya. The Bangalore round was won by the Sun & TCS team.
Mahesh Murthy of Pinstorm and Sunil Lulla of Times Global Broadcasting donned the roles of quiz masters for the Mumbai round, while the Bangalore round had Mahesh Murthy of Pinstorm and Manish Vij of Quasar Media as the quizmasters.
Microsoft Advertising is the presenting sponsor for ‘DQ, Will you Click’ 2010, while Zapak and 160by2 are the co-sponsors. Bloomberg UTV is the broadcast sponsor. The other sponsors include e-Zone and Tyroo, while Rashi Entertainment is the event partner. Stylekandy is the style partner.
The Delhi regionals will be held at 4 pm, following which the three teams from the regional rounds will fight it out at the grand finale, which begins at 7 pm.
See you at Taj Ambassador at 4 pm.