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Digital games, too, cash in on Cricket World Cup mania

09-March-2007
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Digital games, too, cash in on Cricket World Cup mania

Cricket lovers in the country have their cup of activities runneth over, what with various channels lining up an array of programmes around the national obsession. Now the cyber space, too, is gearing up to catch up on all the action. These include Mobile2win and Contest2win, which have launched cricket-related games. While Mobile2win has created some mobile games, Contest2win has been developing PC games.

C2W has announced the launch of a user-generated content (UGC) game titled ‘Cricket Face Off’. The game involves the users to pose questions and answers surrounding the on and off activities of the game. Meanwhile, M2W has announced the launch of games like ‘Classic Table-Top’ and ‘Bookie Cricket Game’ among others, which can be played on mobile phones.

Rajiv Hiranandani, Co-Founder and Country Head, Mobile2win.com, said, “The user-friendly games will keep all cricket fans glued to their mobile phones and will take them to the fascinating world of cricket. Whether it is ‘Toy Cricket’ or ‘Ticket Cricket’, our games will surely enhance the user experience on a mobile platform.”

Raj Menon, COO, Contests2win.com, said, “Every Indian is an armchair expert on cricket, making it most amenable for UGC. This format encourages users to ‘broadcast’ their opinions among like-minded peers.” The portal also plans to reward the users for creating content and points are being given for approved polls.

With such a large number of initiatives for the upcoming World Cup tournament, the consumer is spoilt for choice. Only time will tell how many of these initiatives will really pull in revenue from the users.

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