Singapore-headquartered Crayon Data, which has a development centre in India, has brought on board serial entrepreneur and digital evangelist, Srikant Sastri, as co-founder.
Crayon was founded by Suresh V Shankar, whose earlier analytics firm Red Pill Solutions was acquired by IBM, and angel funded by a group of individual investors, including Sastri.
While Shankar is an entrepreneur from the world of enterprise analytics, with domain understanding in banking and telecom, Sastri has expertise in digital marketing, institution-building, financial management, and M&A. Shankar and Sastri have known each other for 30 years, having collaborated on their earlier start-ups.
Commenting on the development, Sastri said, “I am excited about the way Crayon brings together the world of enterprise analytics and digital and social media onto one big data platform. As organisations cope with rapidly growing silos of data within and outside their business, Crayon provides some real answers.”
Shankar added here, “Over the past nine months, Crayon has brought together a great team of investors, advisors and experts across platform, delivery, data science, and UI/UX, at Singapore and Chennai. We are already seeing the impact in the form of real projects and revenues from global clients.”
Some of Sastri’s entrepreneurial high points have been the formation of Solutions-Digitas, followed by the conceiving of Team4U in 2005. These ventures got acquired by Publicis Groupe and Randstad, respectively. In his most recent role as VivaKi India Chairperson, Sastri led the M&A strategy to help Publicis Groupe establish digital leadership in India, through the acquisition of Resultrix, Convonix and Neev Technologies.
Sastri commenced his career at Unilever and McCann Erickson.