Top Story


Home >> Digital >> Article

Digital evangelist Srikant Sastri to become co-founder of Crayon Data

Font Size   16
Digital evangelist Srikant Sastri to become co-founder of Crayon Data

Singapore-headquartered Crayon Data, which has a development centre in India, has brought on board serial entrepreneur and digital evangelist, Srikant Sastri, as co-founder.

Crayon was founded by Suresh V Shankar, whose earlier analytics firm Red Pill Solutions was acquired by IBM, and angel funded by a group of individual investors, including Sastri.

While Shankar is an entrepreneur from the world of enterprise analytics, with domain understanding in banking and telecom, Sastri has expertise in digital marketing, institution-building, financial management, and M&A. Shankar and Sastri have known each other for 30 years, having collaborated on their earlier start-ups.

Commenting on the development, Sastri said, “I am excited about the way Crayon brings together the world of enterprise analytics and digital and social media onto one big data platform. As organisations cope with rapidly growing silos of data within and outside their business, Crayon provides some real answers.”

Shankar added here, “Over the past nine months, Crayon has brought together a great team of investors, advisors and experts across platform, delivery, data science, and UI/UX, at Singapore and Chennai. We are already seeing the impact in the form of real projects and revenues from global clients.”

Some of Sastri’s entrepreneurial high points have been the formation of Solutions-Digitas, followed by the conceiving of Team4U in 2005. These ventures got acquired by Publicis Groupe and Randstad, respectively. In his most recent role as VivaKi India Chairperson, Sastri led the M&A strategy to help Publicis Groupe establish digital leadership in India, through the acquisition of Resultrix, Convonix and Neev Technologies.

Sastri commenced his career at Unilever and McCann Erickson. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business