With most companies going digital in a big way, utilising the medium efficiently and effectively has become imperative. While some have the leverage the medium well, most marketers are still at sea as to how to gain the maximum benefit from digital. Keeping the various queries of the industry in mind, Results International and exchange4media.com iZone are organising a special discussion on ‘Digital 3.0: A Roundtable on Marketing Strategies in Digital World’ in Delhi on January 17, 2011.
Participants include Daryl Arnold, CEO, Newton Circus and Founder, Profero; Vivek Bhargava, Managing Director, Communicate2; Andrew Kefford, President, Asia Pacific, Results International; Sukirti Gupta, CEO, MMI Online; Bill Hunt, SES Advisory Board and President, Back Azimuth Consulting; Shams Jasani, Country Head, Isobar India; Sonya Sahni, Head - Marketing, iStrat; Praveen Sharma, Head - Agency Business, Google India; and Sanjay Trehan, Head - MSN India, Microsoft. Anurag Batra, Chairman & Editor-in-Chief, exhange4media Group will moderate the session.
The Roundtable will seek to address various issues facing the digital business today. The wide ranging points for discussions include: India’s digital world – the challenges and opportunities for marketers; bottlenecks in digital advertising; the importance of numbers important in digital; how social media is relevant for marketers and how it is permeating their plans; how is user generated content (USG) can be used by marketers; building specialised content; usage of offline media by online media; integrating real brands into virtual brands; the new multi-screen, multi-platform world; and many more.