Top Story


Home >> Digital >> Article

Digital Decoded: Roundtable on Marketing Strategies in Digital World in Delhi today

Font Size   16
Digital Decoded: Roundtable on Marketing Strategies in Digital World in Delhi today

With most companies going digital in a big way, utilising the medium efficiently and effectively has become imperative. While some have the leverage the medium well, most marketers are still at sea as to how to gain the maximum benefit from digital. Keeping the various queries of the industry in mind, Results International and iZone are organising a special discussion on ‘Digital 3.0: A Roundtable on Marketing Strategies in Digital World’ in Delhi on January 17, 2011.

Participants include Daryl Arnold, CEO, Newton Circus and Founder, Profero; Vivek Bhargava, Managing Director, Communicate2; Andrew Kefford, President, Asia Pacific, Results International; Sukirti Gupta, CEO, MMI Online; Bill Hunt, SES Advisory Board and President, Back Azimuth Consulting; Shams Jasani, Country Head, Isobar India; Sonya Sahni, Head - Marketing, iStrat; Praveen Sharma, Head - Agency Business, Google India; and Sanjay Trehan, Head - MSN India, Microsoft. Anurag Batra, Chairman & Editor-in-Chief, exhange4media Group will moderate the session.

The Roundtable will seek to address various issues facing the digital business today. The wide ranging points for discussions include: India’s digital world – the challenges and opportunities for marketers; bottlenecks in digital advertising; the importance of numbers important in digital; how social media is relevant for marketers and how it is permeating their plans; how is user generated content (USG) can be used by marketers; building specialised content; usage of offline media by online media; integrating real brands into virtual brands; the new multi-screen, multi-platform world; and many more.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3