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Digital agency The Upper Storey forays into India

16-July-2009
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Digital agency The Upper Storey forays into India

The Upper Storey (TUS), an eight-year-old digital agency headquartered in Singapore, has set up a unit in Mumbai, thereby marking its second overseas office in the past three months, the previous office being Studio TUS in Kuala Lumpur. The Mumbai launch is aimed at helping TUS service multinational brands at national and regional levels.

TUS is said to have a longstanding relationship with Nokia, it has recently launched campaigns such as Dell Swarm and Intel Sponsors of Tomorrow. Dell Swarm is a social media concept that harnesses crowd-sourcing to encourage group buys of PCs, while Sponsors of Tomorrow uses cutting-edge customisation technology to celebrate innovation.

Prakash Kamdar, Managing Director, TUS, said, “We have been planning this expansion for a couple of years now, and it is exciting to see it take shape. Setting up shop in India is a strategic move designed to strengthen our regional presence on the one hand, and make our services compelling to potential clients with commercial interests in one of the world’s fastest-growing economies, on the other.”

Euan Wilcox, Business Director, TUS, added, “There are many Indian brands looking to go global, and we can help them achieve that with international-quality digital marketing. We will leverage the talent across the region as a true agency without borders.”

All three offices – in Singapore, Kuala Lumpur and Mumbai – will function as full-service outfits. The Singapore headquarters recently won the OCBC Cycle Singapore 2010 integrated campaign pitch and had picked up a Cannes Silver Lion for its Save the Words campaign.

Founded in 2001, The Upper Storey is a Singapore-owned, 40-strong digital agency. Its clients include Nokia, Intel, Dell, LG, Nikon and the Singapore Tourism Board. Studio TUS in Kuala Lumpur serves as a regional production hub, while TUS Singapore includes a 3D team that specialises in motion graphics.

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