Top Story

e4m_logo.png

Home >> Digital >> Article

Digital agency Gozoop makes work-life balance a reality

07-August-2017
Font Size   16
Share
Digital agency Gozoop makes work-life balance a reality


Gozoop, one of India’s fastest growing digital-first marketing companies, ranks seventh on the list of India’s Great Mid-Size Workplaces - 2017.The company has once again featured in the list of Best Places to Work in Media & Advertising by Great Places Work India, a study conducted by Great Place to Work? Institute India, in association with MINT by HT Media.


Speaking on the achievement, Ahmed Aftab Naqvi, CEO & Co Founder, Gozoop said, “It’s not about the policies, perks, office space, increments or bonuses. It’s about creating an environment of trust and belonging that supercharges each one to do the best work of their lives. It’s not the company that is great; it’s the people who make it great.”


Rohan Bhansali, Co-Founder & Director shared, “From the day we started Gozoop back in April 2010, Dushyant, Ahmed and I set off to build a company where people find happiness. As the company matured, we added equal focus on our team finding a sense of purpose. This balanced focus on happiness and shared meaning is what drives each Gozooper and together makes us a Great Place To Work.”




The Great Place to Work Institute India has recognized Gozoop for its unique policies such as menstrual leave, counselling services, personal loans, force shutdowns on Valentine’s Day & New Year’s Eve, as well as special allowances that encourage diverse experiences such as getting a tattoo, purchasing a gadget and travelling to a new destination.


“At the heart of every initiative at Gozoop is our determination to create a workplace that supports and nurtures individual as well as professional growth. This achievement for us is a milestone that celebrates our consistent efforts towards inculcating a culture that resonates our core value; to create, innovate and lead with positivity and integrity,” says Bansi Raja, Director Human Resources.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotten Iyer this far in her professional journey