Top Story

e4m_logo.png

Home >> Digital >> Article

dgm India launched; to deliver ROI to online advertisers

07-June-2007
Font Size   16
dgm India launched; to deliver ROI to online advertisers

dgm India, a part of DGM Holdings plc, UK, was officially launched in India on June 6. The company’s principal activity is the delivery of ROI through affiliate marketing, search engine marketing, display inventory and e-mail, either as individual channels or as a complete solution. The Indian industry has responded quite favorably to the company’s launch, as evinced by the signing up of advertisers such as Yatra, Naukri, Sify, and Ferns n Petals, among others.

DGM Holdings plc is a pioneer in online marketing solutions and provision of ROI to online advertisers. The company is listed on the London Stock Exchange. Globally, dgm provides services to more than 250 blue-chip clients and agencies. Its international clientele includes names like Vodafone, T-Mobile, MasterCard, British Telecom and Dell, among others. Utilising powerful software, DGM has the ability to trace a consumer’s activities online to a specific advertisement placed on a specific channel. Therefore, regardless of the pricing model or the channel used, DGM can report on the direct correlation between advertising spend and the consumer response.

Headquartered in Gurgaon, dgm India plans to open offices in Mumbai and Bangalore. At a press meeting, Adrian Moss, Founder and CEO, DGM Holdings plc, and Anurag Gupta, MD, dgm India, unveiled the growth strategy for the rapidly growing Indian online marketing and advertising industry. The India office is part of DGM’s expansion strategy in the Asia-Pacific, which they described as a highly commercial market accounting for 36 per cent of the world’s Internet usage.

DGM is UK’s first affiliate network which offered advertisers the single strategy of affiliate marketing (promotion to consumers of an advertiser’s campaign through many independent websites i.e. affiliates) to deliver ROI. Subsequently, additional strategies like search engine marketing and banner advertising were introduced to ensure superior results.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video