dgm India, a part of DGM Holdings plc, UK, was officially launched in India on June 6. The company’s principal activity is the delivery of ROI through affiliate marketing, search engine marketing, display inventory and e-mail, either as individual channels or as a complete solution. The Indian industry has responded quite favorably to the company’s launch, as evinced by the signing up of advertisers such as Yatra, Naukri, Sify, and Ferns n Petals, among others.
DGM Holdings plc is a pioneer in online marketing solutions and provision of ROI to online advertisers. The company is listed on the London Stock Exchange. Globally, dgm provides services to more than 250 blue-chip clients and agencies. Its international clientele includes names like Vodafone, T-Mobile, MasterCard, British Telecom and Dell, among others. Utilising powerful software, DGM has the ability to trace a consumer’s activities online to a specific advertisement placed on a specific channel. Therefore, regardless of the pricing model or the channel used, DGM can report on the direct correlation between advertising spend and the consumer response.
Headquartered in Gurgaon, dgm India plans to open offices in Mumbai and Bangalore. At a press meeting, Adrian Moss, Founder and CEO, DGM Holdings plc, and Anurag Gupta, MD, dgm India, unveiled the growth strategy for the rapidly growing Indian online marketing and advertising industry. The India office is part of DGM’s expansion strategy in the Asia-Pacific, which they described as a highly commercial market accounting for 36 per cent of the world’s Internet usage.
DGM is UK’s first affiliate network which offered advertisers the single strategy of affiliate marketing (promotion to consumers of an advertiser’s campaign through many independent websites i.e. affiliates) to deliver ROI. Subsequently, additional strategies like search engine marketing and banner advertising were introduced to ensure superior results.