SMS-based online social networking site DesiMartini.com might be one of the latest entrants in this space, but the site has ambitious plans to beat the competition and reach a registered user base of one million members in six months.
The website integrates the best features from popular social networking sites such as Orkut, Friendster and MySpace, but goes further and enhances the user experience through a rich user interface and useful SMS based features.
Started by entrepreneur Vivek Pahwa, a graduate from the Indian School of Business and an alumnus of the University of Michigan, Ann Arbor, DesiMartini.com lets users create their own customisable homepages, send in updates via SMS wherever they are, upload and share pictures, join groups and communities, chat with other members, and stay in touch with old friends and discover new ones. It also lets users send free SMSes to any cell phone in India.
According to Pahwa, having an in-house development team was a big advantage. He said that he wanted the site to evolve and improve to suit the needs of its users. He further said that a good user interface, speed of loading and the number of registered users were keys to success for a social networking website, and added that DesiMartini.com had the first two and was now ready to go for the third.
The site has plans for an extensive media campaign programme, which would commence from the first week of January 2007, and the team aims to reach a user base of one million members by May, 2007.