Top Story

e4m_logo.png

Home >> Digital >> Article

Dentsu wins digital mandate for Maruti Suzuki India

09-May-2016
Font Size   16
Share
Dentsu wins digital mandate for Maruti Suzuki India

Dentsu Creative Impact in partnership with Isobar from the Dentsu Aegis Network has bagged the digital mandate for Maruti Suzuki confirm industry sources.
 
The digital mandate include media planning, buying. creative, SEO, social media and SEM.
 
The agency won the digital mandate on the back of a multi-agency pitch initiated by the brand a few months ago, industry insiders estimate account size to be around Rs 100 crore. 
 
For the record, Maruti Suzuki a leader in passenger vehicles makes 1.5 million Maruti Suzuki family cars every year. The automobile biggie, has over 15 car models with over 150 variants. It also has a nationwide service network spanning over 1500 cities and towns and a sales network that spreads across 1471 cities and 2 state of art factories. 
 
Maruti Suzuki India sold 126,569 units in April 2016. This include 117,045 units in the domestic market and 9,524 units in exports. The Company had sold a total of 111,748 units in April 2015.
 
Razorfish is said to be handling part of the digital duties for the brand prior to this.
 
In April 2015, Maruti Suzuki India has decided to align its portfolio of mass segment brands and commercial segment brands with Dentsu Creative Impact, the account was handled by Lowe Lintas and Publicis Capital prior to the consolidation. 
 
Hakuhodo Percept is handling the creative duties for Maruti’s new car, apart from this Dentsu Creative Impact is working on all the other brands.
 
Some of the Maruti Suzuki brands include Swift, Swift Dzire, Alto 800, Alto K10, Celerio, Ertiga & Omni to DCIPL’s existing portfolio of Maruti Suzuki brands – Ritz, EECO, Wagon R, and Stingray.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.