Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for TI Cycles. As part of the mandate, the agency will handle the accounts for all the TI Cycle brands including BSA, Hercules and Lady Bird.
Dentsu Webchutney won the account following a multi-agency pitch after contending against eight other agencies that participated in the pitch. The mandate consists to ensure that each brand reached out to its audience, bringing their stories to the world while keeping the products relevant and at the centre of the conversation.
The account will be handled from Dentsu Webchutney’s Bangalore office. For the record, TI Cycles is part of the Chennai-based multi-industry magnate Murugappa Group.
Rajesh Mani, Head – Marketing & Retail, TI Cycles said, “In this ever changing field of digital marketing, being dynamic and agile are key for our brands to remain top of mind and actively engage with consumers. Dentsu Webchutney have shown with their pitch and track record that they have the thinking and the team to help our brands consolidate their position as industry leaders on the digital front.”
Gaurav Soi, Executive Vice President, Business Development, Dentsu Webchutney added, “We are honoured that the team at TI Cycles have entrusted us with the digital mandate for their brands. As their partners, we are looking forward to developing work across digital platforms that will assist in consolidating their brands as industry leaders.”
Commenting on the win, Gautam Reghunath, Vice President, Dentsu Webchutney Bangalore said, “It’s been a great 12 months for us at Dentsu Webchutney Bangalore and we’ve now entered phase two of our Bangalore chapter. We’re a young, energetic agency who consider our power to spot and adapt to changing communication landscapes as our biggest advantage. Having partners who are on the same wavelength is both a pleasure, and a necessity.”
He added, “With TI, we enter the cycling and fitness space at a very interesting time. The company has an interesting mix of both legacy and modern brands under its wing and we look forward to staying true to its vision of being at the helm of India’s fitness journey.”