Top Story

e4m_logo.png

Home >> Digital >> Article

Dentsu Webchutney bags Forever New’s digital mandate

19-January-2016
Font Size   16
Share
Dentsu Webchutney bags Forever New’s digital mandate

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has bagged the digital advertising duties of Forever New following a multi-agency pitch. As part of the new mandate, the agency will be handling the search and digital advertising services for the brand. The account will be handled out of the agency’s Delhi office.

Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands, Forever New began as a start-up retailer in 2006. They now operate in 10 countries through more than 250 stores.  

Commenting on the win, Sidharth Rao, CEO and Co-founder of Dentsu Webchutney said, “We are absolutely thrilled and excited to be working on such a young and successful fashion brand. Fashion, as a segment, always unfolds interesting opportunities to do refreshing work and we aim to do just that.”

On their newly formed association, Vishal Trehan, Business Head (India) of Forever New said, “Forever New has forayed into the digital space by associating with Dentsu Webchutney and we’re looking forward to this exciting partnership. The idea is to synergise together towards building effective strategies for better customer engagement. It’s the age of digital media, and a strong digital presence is the need of the hour. This collaboration with Dentsu Webchutney is integral to the brand and will ensure the same for us.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi